Internet Retailer - Merchandising In An Age Of Virtual Stores


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Calvin Klein launches U.S. e-commerce site
Aug. 25, 2008 Pegging e-commerce as central to its growth, luxury apparel and home brand Calvin Klein has launched an e-commerce site at Calvinklein.com. The site, for U.S. consumers only, is the latest stage in the company’s drive into direct-to-consumer channels. Launched on GSI Commerce Inc.`s platform, the site ...
Related Searches: luxury brands

SendMe Mobile Relies on Keynote’s Common Short Code Performance Monitoring Solution to Ensure Optimal Customer Experience
Aug. 6, 2008 Keynote Offers SendMe Mobile Performance Data to Assess Reliability and Responsiveness of its CSC Service Growing Industry Demand for Common Short Code Monitoring is Met with Keynote’s On-Demand, First-of-its-Kind Solution SendMe Mobile Chooses Keynote for 24/7 Visibility SendMe Also Leveraging Keynote ...

Borders.com promotes e-commerce with online contest for bookworms
July 29, 2008 To promote its new Borders.com e-commerce site and ramp up sales and buzz, Borders is giving away a $1,000 gift card that consumers can use to purchase items in its store or on its web site. The card also can be used for purchases in Walden Bookstores. To enter the contest, consumers visit www.borders ...
Related Searches: borders | kevin ertell borders

HSN ad campaign says ‘come on in’ to its e-commerce site
July 9, 2008 HSN’s latest TV and print ad campaign is looking to herd new customers to HSN.com, its e-commerce site, where they can enter sweepstakes to win prizes such as products and services from shopping network’s celebrities. The cross-platform, multi-million dollar advertising campaign includes TV ads running ...
Related Searches: hsn

Hearst Magazines lets readers shop and enter contests through text messages
May 13, 2008 The publisher of such magazines as Cosmopolitan and Good Housekeeping has announced a deal with mobile technology provider ShopText to enable readers to make purchases, sign up for samples and enter sweepstakes through mobile phone text messages. The Hearst Magazines Digital Media unit of Hearst Magazines ...

Raising the Stakes
May 1, 2008 E-retailers must invest a lot more to keep customer loyalty by Don Davis Each year for the past decade a steady stream of consumers has flowed into the ranks of online shoppers, providing a natural lift for e-commerce. But that stream is slowing noticeably as the pool of consumers who have not shopped ...
Related Searches: number of households with broadband | don davis | profit margin apparel | comparison shopping engine ranking

Projecting success
Mar. 1, 2008 As consumers’ love for online video builds, retailers fine-tune their rich media strategies By Paul Demery Watching the development of online video as a merchandising, marketing, branding and customer relationship-building tool is like watching a fast-paced movie that mixes fast-forwards to new technology ...
Related Searches: easy2 | paul demery | akamai | video

ePrize Sales Surge 38 Percent in 2007
Feb. 8, 2008 Interactive promotions company continues to dominate industry, win new clients PLEASANT RIDGE, Mich., February 5, 2007 – ePrize, the worldwide leader in interactive promotions, announced today its sales rose 38 percent from 2006 to 2007. Total sales for ePrize increased to $49.6 million, as the company ...

Online video ads don’t have to be expensive, SendMe Mobile learns
Dec. 26, 2007 SendMe Mobile had a complicated concept it wanted to explain with online video ads, but couldn’t afford the prices of traditional advertising agencies, says Kelly Beener, director of marketing. Then Beener discovered technology from start-up AddItAll that allowed her to make three video ads for under ...

Sporting Goods Sites give customers bragging rights
Dec. 1, 2007 Sporting Goods Sites give customers bragging rights Sporting Goods Altrec.com BestKiteboarding.com Bodybuilding.com Cabelas.com DicksSportingGoods.com Golfballs.com Moosejaw.com REI.com Sports enthusiasts love to talk about their triumphs, and more sporting goods e-retailers are making it possible ...
Related Searches: action sports | bodybuilding | cabelas | moosejaw


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