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Wet Seal makes a splash with online videos to engage shoppers
Oct. 2, 2008 By getting shoppers to participate in an online video contest on YouTube, The Wet Seal Inc. has helped to attract a growing base of shoppers who create personalized virtual outfits on WetSeal.com and drive up conversion rates, says Dayna Bateman, senior strategic analyst at Fry Inc., which works with ...
Videos improving sales at Pets United sites—if shoppers view them
Oct. 2, 2008 PetsUnited LLC has made a $1 million-plus commitment to video on its sites, with well over 1,200 videos across three of nine sites—Dog.com, Horse.com and Statelinetack.com—and plans to add more at the rate of about 100 videos per month. So far, “It appears that a general rule is, if someone watches ...
Video tells the story of high-end outerwear at new JustinCharles.com site
Oct. 2, 2008 Before a consumer shells out $698 for a new jacket, he likely would look it over carefully and want to question a salesperson about its features. Justin Charles Outdoor Gear, a manufacturer of high-end casual outerwear, is using video on its newly redesigned web site to replicate that in-store experience ...
Netflix adds Starz to its constellation of instant-view movies and TV shows
Oct. 1, 2008 Netflix Inc. announced today another deal adding to the instant-watching content if offers, saying its subscribers would be able to stream to their computers some 2,500 movies, concerts and TV shows from the premium TV channel Starz Entertainment LLC. Netflix last week announced similar agreements ...
Control Issues
Oct. 1, 2008 Steering a steady course for e-commerce sites as outside forces batter site performance By Don Davis There was a time when a consumer’s Internet browser simply displayed data stored on a retailer’s web server. If the page took a long time to load, or didn’t render properly, there were only a few places ...
Laying the Groundwork
Oct. 1, 2008 Rich media wows shoppers, boosts sales and builds brands—if e-retailers build it right By Mary Wagner The doting mom of a budding karate enthusiast will make sure her aspiring Jackie Chan has the gear the sport requires, including a bag to get it all to the local dojo. But on Lillianvernon.com, she ...
Google takes the wraps off
Oct. 1, 2008 The search king gives marketers more insights to work with—and more to do. By Paul Demery Secrecy was long the watchword at Google. But as it’s become increasingly dominant, and scrutinized, Google has gradually changed its ways, providing marketers with more information that can help them move up ...
Facing the music
Oct. 1, 2008 The past few years haven’t been pretty for music retailers competing with Apple, which is dominating the scene with its iPod and iTunes e-commerce site. Online music retailers are tuning up their businesses to compete. By Katie Deatsch Five years ago, Apple Computer Inc. was the first to put the two ... Related Searches: itunes market share
Survey: Too much and not enough
Oct. 1, 2008 Retailers are sending more marketing e-mails as customers grow weary; and many retailers are not testing, possibly missing profits By Bill Siwicki U.S. retailers and wholesalers will send 158 billion marketing e-mails this year, a number likely to grow 63% to 258 billion in 2013, Forrester Research ...
1&1 Announces eCommerce Solutions
Sep. 26, 2008 Professional ecommerce solutions from $9.99 per month - Features include eBay integration, PayPal compatibility and many other tools to market products and increase sales - 1&1 Linux hosting customers receive free EZShop Sept. 26: 1&1 Internet, the world`s largest web host by known servers ...
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