Internet Retailer - Merchandising In An Age Of Virtual Stores


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OpenX Announces Major Ad Server Update
Aug. 21, 2008 Launch of OpenX 2.6 Features New API, Dashboard and Other Enhancements PASADENA, Calif., Aug. 13 -- OpenX Technologies, Inc. (OpenX), the world`s leading independent ad server for web publishers, today announced the launch of version 2.6, a major update to its free, open source software. The release ...

New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns
Aug. 21, 2008 New Super Banner Ads increase sales at retail stores and call centers San Diego, Calif, Aug 18, 2008 – Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help ...

Commercials complying with new video ad standards show promise in tests
Aug. 21, 2008 How to make money from online video has been a conundrum for most video purveyors. And because of the popularity of online video among Internet users, retailers and other advertisers have been trying to figure out the best ways to attach themselves to online videos. New research from video advertising ...

AdReady Adds Leading Contact Information Website to List of Partners
Aug. 21, 2008 WhitePages.com Latest to Offer AdReady’s Self-Service Advertising Solution to Marketers SEATTLE, WA – July 24, 2008 – AdReady™, Inc., the leader in self-service online display advertising, today announced that WhitePages.com, the leading website for finding and connecting with people, will use the ...

The big chains weigh in
Aug. 1, 2008 Large retailers boost investments in their sites, forcing everyone else to play a better game By Paul Demery At Sears Holdings Corp., same-store sales at Sears and Kmart retail chains declined 8.6% for the quarter that ended May 3, the company lost $56 million and shuttered 62 stores, yet the company ...
Related Searches: paul demery | tiffany | basics of retail merchandising | kasey lobaugh

Web coupon printers are younger and richer than newspaper coupon clippers
Aug. 1, 2008 Online coupon printers are younger, have larger households and are wealthier and better educated than the general population and newspaper coupon clippers, according to a study from Simmons/Experian Research and Coupons Inc. The number of U.S. consumers turning to the web for coupons increased to 36 ...
Related Searches: manufactures coupons | survey

Incorporating video in a display ad helps Zappos tell a richer story
July 17, 2008 Static online display ads convey a simple message. Display ads that incorporate Flash animation are designed to catch people’s eyes and communicate more than just a text-oriented message. Including video within a display ad, however, enables retailers to tell a much more extensive story. Zappos.com ...

A Christmas in July offer from Google
July 10, 2008 Google, convinced that retailers can better leverage online advertising for a successful holiday season this year, is offering marketing assistance to merchants like Recreational Equipment Inc. and Rooms to Go willing to test online ads against offline campaigns, says John McAteer, Google’s director ...
Related Searches: john mcateer | holiday | rei

OnMobile launches Ad RingBack Tones, revolutionary platform for advertising industry to monetize huge mobile subscriber base
July 10, 2008 * Rich and interactive, audio ads, a first in Mobile Marketing * Ads personalized based on caller with one-click response capability to ad Mumbai, 7th July 2008: OnMobile, India’s largest telecom VAS Company announces the deployment of an innovative Mobile Marketing offering, Ad Ring Back Tones (AD ...

SLI Systems Introduces Site Search Speed and Merchandising Enhancements, and Debuts Auto Complete Feature
July 1, 2008 Faster, Easier-to-use Hosted Learning Search Solution Gives Users More Flexibility and Drives Greater Search Revenue While Further Improving Customer Experience CUPERTINO, CA – June 30, 2008 – SLI Systems (www.sli-systems.com), a provider of intelligent, on-demand search (www.sli-systems.com) services ...


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