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date
For consumer response, Sephora finds viral networking better than banner ads
Feb. 1, 2008 When beauty products retailer Sephora.com wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign through its In Girl consumer panel that produced a response rate three times higher than attempts made through banner ... Related Searches: sephora | beauty | tiffany
Freestyle watches uses sports social network to increase brand recognition
Dec. 27, 2007 FreestyleUSA.com, an action sports watch manufacturer, has boosted participation in its “Are You Next?” contest through an alliance with the Loop’d Network, a social media platform exclusively for online sports communities. During the first week the contest was featured on the Loop’d network, it garnered ...
Online peer-to-peer marketing program a winner for Sephora.com
Dec. 21, 2007 A recent online viral marketing program has taught cosmetics retailer Sephora something about the power of peer-to-peer referrals in marketing its products on Sephora.com. A program designed and executed by marketing and technology firm Popular Media Inc. generated an online response rate three times ... Related Searches: sephora | beauty
One-third of blog visitors have clicked a blog ad, study says
Sep. 4, 2007 The use of weblogs is becoming more mainstream in the U.S., where nearly half of consumers have visited a blog, research firm Synovate says in a new survey. Of those who have visited blogs, nearly one-third have clicked on a blog ad, it says. 43% of blog visitors say they have noticed advertisements ...
Strengthening the customer/e-retailer bond
Sep. 1, 2007 Desktop widgets, tiny applications that enable a 24/7 link between a consumer’s desktop and an e-commerce site, are connecting customers and merchants like never before By Bill Siwicki Earlier this year, clothing merchant Due Maternity was considering ways to foster closer ties with its expectant mother ... Related Searches: widget | bill siwicki | survey of e-retailing | gift registry
Putting Consumers to Work
Aug. 1, 2007 Thanks to online video, a brand’s newest advertisers may be its customers By Mary Wagner Pet enthusiasts are just as eager to share pictures of their furry and four-footed friends as other people are to show photos of their kids. Retailer Petco.com knows this. It also knows that video often can be ... Related Searches: video | online video | john lazarchic | bazaarvoice
LookSmart and blinkx.com Announce Partnership in Video Content and Search
Apr. 4, 2007 blinkx.com to power highly targeted and relevant video search results on findarticles.com to increase audience and consumption metrics San Francisco, Calif. – April 4, 2007 – LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising and technology company, has signed a strategic agreement with blinkx ...
Birds of a Feather
Mar. 1, 2007 Giving fans a forum can pay off for retailers seeking new ways to build traffic and sales By Elizabeth Gardner Though Horse.com’s community forum is not quite one year old, it ranks third in a Google search for “horse forum” and boasts more than 3,000 registered users and nearly 250,000 message posts ... Related Searches: alex tabibi | tabibi | petsunited
SPONSORED SUPPLEMENT: Search Marketers Broaden their Horizon
Jan. 1, 2007 SPONSORED SUPPLEMENT: Search Marketers Broaden their Horizon Retailers can optimize search marketing results by including in their search strategies content that they have overlooked. As retailers closed the book on the 2006 holiday shopping season, they recognized the need to think more strategically ... Related Searches: oneupweb | search engine marketing
Accipiter Acquires BidClix Advertising Marketplace
Sep. 5, 2006 Bid-for-Placement Network Acquisition Key to Accipiter’s Unified Ad Platform Strategy Raleigh, NC and London, UK – September 05, 2006 - Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that it has acquired BidClix, one of the industry’s fastest growing ...
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