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Sort by: popularity |
date
Laying the Groundwork
Oct. 1, 2008 Rich media wows shoppers, boosts sales and builds brands—if e-retailers build it right By Mary Wagner The doting mom of a budding karate enthusiast will make sure her aspiring Jackie Chan has the gear the sport requires, including a bag to get it all to the local dojo. But on Lillianvernon.com, she ...
Attracting shoppers
Oct. 1, 2008 Online display ads can pull potential customers to an e-retailer’s site—especially when the ads are targeted By Bill Siwicki When it comes to online display ads, CyberDefender Corp. aims to be a chameleon. The e-retailer of anti-virus, anti-spyware and other software doesn’t want to be flashy, or Flashy ...
Focusing on key web site metrics through analytics
Sep. 25, 2008 As web site operators try to sift through the mounds of data available through web analytics, analytics expert Avinash Kaushik offers six key metrics for better understanding online customers as well as the large number of site visitors who abandon a site. Kaushik, who is also the Analytics Evangelist ... Related Searches: average conversion rates
Livemercial Set to Revolutionize Online Direct Response Industry with CORE
Sep. 23, 2008 The Company Unveils Its Turn-Key, Self-Service Direct Response Technology Platform During the ERA Annual Conference Underway in Las Vegas Electronic Retailing Association (ERA) Annual Conference September 22, 2008 LAS VEGAS --Livemercial™, the industry leader in single product direct response sales ...
Sigma Micro Announces the Release of SigmaCommerce 4.3 for Direct Retailers
Sep. 23, 2008 New Features Solve Online Retailers’ Highest Priority Merchandising and Optimization Challenges INDIANAPOLIS, IN, Sept. 8, 2008 -- Sigma Micro, the only software and solutions provider committed exclusively to direct retailers, announced today the availability of SigmaCommerce 4.3, its end-to-end ecommerce ...
E-mail offers multiple ongoing customer interactions, expert says
Sep. 18, 2008 The right e-mail tactics can play a big role in boosting online sales and conversions while at the same time reducing customer turnover, Sheldon Gilbert, chief executive officer of online marketing firm Proclivity Systems, told attendees in a session at this week’s Shop.org annual Summit. Even simple ...
Conversion rates down, abandoned carts up, says the new MarketLive Index
Sep. 18, 2008 Conversion rates are slipping and abandoned carts are going up at retail web sites, according to the latest MarketLive Performance Index. Conversion rates (the percentage of visitors who bought something) at nearly 100 retail web sites that use the MarketLive eCommerce Suite and Omniture analytics ... Related Searches: conversion rate apparel | top 10 retail product searches | conversion rates | marketlive
E-retailers are guardedly optimistic about the coming year, Shop.org finds
Sep. 17, 2008 Despite a struggling overall economy, most online retailers have a positive view of the outlook through the first half of next year as they expect to outperform offline retail and continue benefitting from strong consumer interest in e-commerce, according to the “State of Retailing Online Profitability ... Related Searches: 2007 online sales forrester | 2008 online sales growth | average conversion rates | economy
Diapers changes shoppers into customers with targeted e-mails
Sep. 16, 2008 Behavioral targeting is on the rise in online marketing and advertising, and Diapers.com is proving the tactic works well. The baby supplies e-retailer has combined the research and marketing optimization technology of Coremetrics with the e-mail marketing services of Silverpop to create an e-mail ...
Ability Commerce Releases Ability SmartSite 4.0
Sep. 15, 2008 Delray Beach, FL, August 25, 2008 – Ability Commerce has officially released Ability SmartSite 4.0 with 15 user experience enhancements and two new add-on modules. Ability SmartSite 4.0 has added functionality designed to improve the user experience and enhance conversion rates. Several updates were ...
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