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Search Suggestions: technobrands | petsunited | channeladvisor | top 100 retail web sites lillian vernon | callaway golf interactive | demographics of online shoppers | recreational equipment inc | hot 100 best retail websites | alibris | moosejaw
Putting YouTube to work in search marketing
Apr. 3, 2008 Coordinated with a search marketing campaign, a new Google AdSense program that places ad-supported YouTube videos on retail sites has led to much longer visitor sessions and boosted conversion rates, says Daniel Yonts, president of e-commerce technology and consulting firm PayingAttention.net. Yonts ...
Former firstStreet marketing director launches e-commerce firm
Mar. 31, 2008 Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAttention.net to provide a turn-key e-commerce platform for new e-retailers. “One of the things lacking in the online retailing industry is an overall ... Related Searches: technobrands
A new marketing director paves the way at firstStreet
Mar. 10, 2008 FirstStreet, a retailer selling products aimed at baby boomers, has hired Hunter Mefford as its director of Internet marketing. Mefford will oversee all online marketing efforts including search engine marketing, direct marketing and affiliate management. Previously, Mefford worked at Firedog, an electronics ... Related Searches: technobrands
Ad Money
Feb. 1, 2008 Measuring the impact of online marketing in traditional and new venues By Paul Demery At firstStreetOnline.com, where a retailing strategy based on innovative consumer products goes hand in hand with innovative marketing, director of Internet marketing Daniel Yonts takes nothing for granted when exploring ... Related Searches: hot 100 best retail websites | hot 100 | paul demery
firstStreetOnline channels new media to build natural search and sales
Dec. 27, 2007 FirstStreetOnline, which caters to the baby boomer market with innovative products, has launched firstStreetReports.com as a video-enhanced informational site that draws traffic to its main e-commerce site. The video site is just one way the retailer is using new media to build traffic, Daniel Yonts ...
Online holiday sales: “So far, so good”
Nov. 27, 2007 It’s way too soon to pop the champagne corks, but early indications are that the online holiday shopping season is off to a strong start. Analysts note, however, that retailers, online and off, pushed promotions aggressively over the past few days, raising questions whether the strong sales can be ... Related Searches: moosejaw | ebags | channeladvisor | goldspeed
Retailers strive for smooth sledding during holiday season
Oct. 1, 2007 As retailers prepare for the make-or-break fourth quarter, Daniel Yonts, director of Internet marketing at high-tech and home furnishings retailer firstStreet, has already taken steps to ensure a holiday shopping season that will run more smoothly than last year’s. Although firstStreet didn’t suffer ...
FirstStreet opens doors to older consumers
Jun. 1, 2007 Housewares and gifts e-retailer firstStreet is tag-teaming with marketing partners to pin down its target audience of Baby Boomers and older adults. Advertising on blogs and linking with Retirement Living’s web site RL.tv are two recent examples of how the e-retailer is wrestling with new marketing ...
Internet Retailer 2007 Conference & Exhibition
May 1, 2007 The Web: Powering the Reinvention of Retailing The Internet is no longer just another channel or just another way of doing business. It is transforming all aspects of retailing. Speakers at the Internet Retailer Conference & Exhibition will tell how they expect the industry to be changed by one ... Related Searches: top 100 retail web sites lillian vernon | callaway golf interactive | demographics of online shoppers | recreational equipment inc
FirstStreet spreads its brand and products through marketing partners
Apr. 26, 2007 To expand the reach of its brand and product selection to its targeted audience of Baby Boomers and older adults, housewares and gifts e-retailer FirstStreet is creating a branding buzz in blogs and finding selling partners like RL.tv, the new web site of Retirement Living, director of Internet marketing ... Related Searches: technobrands Search Suggestions: technobrands | petsunited | channeladvisor | top 100 retail web sites lillian vernon | callaway golf interactive | demographics of online shoppers | recreational equipment inc | hot 100 best retail websites | alibris | moosejaw
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