Internet Retailer - Merchandising In An Age Of Virtual Stores


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Internet Retailer Web Design ’08
Mar. 1, 2008 The art and science of e-commerce converge at Internet Retailer’s first-ever design conference By Don Davis The Artful Home is all about selling original artwork and crafts. But it took a scientific look at how customers were searching its web site to figure out why so many were having trouble finding ...
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The sales picture brightens after a redesign at The Artful Home
Feb. 5, 2008 The Artful Home retail web site sells the original work of artists, but finding desired items was not always easy before the site was redesigned last year, says Dawn Wayt, vice president of online marketing at The Guild Inc., The Artful Home’s parent company. One sure sign of trouble: 30% of searches ...
Related Searches: endeca | top jewelry internet retailers | jewelry online sales

The Guild’s Artfulhome.com starts with a fresh palette
Mar. 14, 2007 The Guild Inc.’s newly remodeled Artfulhome.com web site features enhanced search capabilities, easier navigation and new ways to shop by preference. The site also sports a fresh look with product images up to 225% larger than in the past, and additional product views including images from The Guild ...
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