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How segmenting e-mail fashions better response rates for Intermix
July 24, 2008 After an expanded customer database at women’s fashion apparel retailer Intermix led to sharp drops in its e-mail marketing click-through rate, a new segmented e-mail system brought the rate back up to about 50%, director of e-commerce Don McNichol says. “Now we can continue adding to our customer ... Related Searches: intermix | don mcnichol | e commerce segmentation
Blue Sky Factory Partners with Velaro to Bring Embedded Chat Functionality to Email Marketing Campaigns
July 18, 2008 BALTIMORE, MD –July 18, 2008 - Blue Sky Factory (www.blueskyfactory.com), one of today’s leading email marketing service providers, today announced that the company has partnered with Velaro Inc. (www.livefluence.com/bsf/), a leading software-as-a-service company and provider of online conversion solutions ...
Play.com - one of the top five UK e-commerce web sites - is now using Mercado
July 7, 2008 PLAY.COM raises the game in eCommerce with Mercado’s Merchandising Expertise Maidenhead, UK. June 17, 2008—Competition in online retailing is fierce, especially in the entertainment sector. PLAY.COM, the number one website* in the UK for videos and games, realized to maintain growth and to keep ahead ... Related Searches: mercado
Dollar Thrifty Automotive Group Selects Responsys to Increase Email Marketing Impact and Performance
Jun. 19, 2008 Dollar Rent A Car and Thrifty Car Rental groups can now engage customers with highly relevant and targeted email communications quickly, easily and on demand San Bruno, Calif. – May 30, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced ... Related Searches: responsys
Ready for Primetime: Geotargeting Technology from Digital Element Drives Innovation for E-Commerce
Jun. 11, 2008 Early Adopter GSI Commerce Hits the Mark with Innovative Use of Geotargeting Technology ATLANTA--As retailers continue to seek out new ways to differentiate their online offerings, they are turning to technologies such as Digital Element’s IP Intelligence and Geotargeting technology to enhance the ... Related Searches: ace hardware | gsi commerce | demographics of online shoppers
ChoiceStream and Sterling Commerce Partner To Optimize The Online Shopping Experience For Consumers
May 13, 2008 Partnership Enables Companies to Drive Faster Sales Conversions, Increase Order Sizes and Increase Customer Purchases through a More Personalized Merchandising Experience for Consumers Cambridge, Mass., May 12, 2008 – ChoiceStream, Inc., a leading personalization service provider, today announced that ... Related Searches: choicestream | e-retail sales growth
The Internet star rises in a down economy
Apr. 1, 2008 Retailers are looking to web sales for growth in 2008 By Kurt Peters At The Talbots Inc., the web represents 10% of sales but accounted for 68% of sales growth in 2007. At office supplies retailer Staples Inc., web sales accounted for 29% of all sales but 58% of Staples’ 2007 growth. At Circuit City ... Related Searches: 2008 holiday spending | gift basket | staples inc suppliers | talbots
Demandware Reports Record Growth in 2007; Continues Momentum into 2008
Mar. 13, 2008 Leading ecommerce platform developer enters 2008 with significant customer growth, strong partner ecosystem, and nearly 100 product enhancements Woburn, Mass. – March 10, 2008 – Demandware (www.demandware.com), developer of the only enterprise-class, on-demand ecommerce platform, today announced outstanding ... Related Searches: certona | demandware | allurent | bazaarvoice
E-mail deliverability problems costing UK marketers $1.1 billion
Mar. 11, 2008 UK marketers are leaving $1.1 billion in sales on the table each year by not addressing problems with e-mail deliverability, estimates the Email Marketing Industry Census 2008 report by UK Internet consulting firm E-consultancy and e-mail marketing agency Adestra. 51% of e-mail managers surveyed early ...
The team’s the thing when marketing to hockey fans, NHL.com concludes
Feb. 28, 2008 Hockey’s a team game, and that goes for marketing to National Hockey League fans, as well, say NHL.com executives. They have been on a campaign for the past several months to capture information about more fans, including the fan’s favorite team. “That data point is the most critical thing you can ...
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