Internet Retailer - Merchandising In An Age Of Virtual Stores


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Education and Entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...

Great expectations
Sep. 1, 2008 While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology. By Mark Brohan While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology By Mark Brohan With new web applications ...

JCP.com previews teen fall fashions— online, on TV and in the movies
Sep. 1, 2008 The return to school kicks off one of retail’s busiest seasons, and J.C. Penney Co. Inc. is looking to a new mini-site to help capture consumer spending. The mini-site, JCP.com/getthatlook, is part of an integrated marketing campaign that will span Penney’s e-commerce sites and television advertising ...

The story behind the latest e-commerce numbers
Sep. 1, 2008 Online sales are growing faster than offline sales—no news there. Last month’s report from the Census Bureau of the U.S. Department of Commerce confirms that once again—but it doesn’t tell the entire story. And especially in a down economy, retailers should have a clear picture of where sales are taking ...

Supermarket sweep
Sep. 1, 2008 Where the web powers more than e-commerce By Mary Wagner Picture this: Busy Mom has drained the last bit of the last carton of milk in the house into her bowl of cereal. Before tossing away the empty container, she scans its bar code on a device built into the front of her refrigerator. That device ...

Advantage: Amazon
Sep. 1, 2008 Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? By Don Davis Amazon.com Inc., already the dominant online retailer with more than double the 2007 web sales ...

New Capital Wave
Sep. 1, 2008 For retailers on the cutting edge of Internet retailing, investors have cash to spend. By Paul Demery Madrona Venture Group, one of the original backers of Amazon.com Inc. and still a major player in funding new e-commerce companies, considers its early support of what has become the world’s largest ...

Ralph Lauren kicks off interactive e-commerce at Rugby.com
Sep. 1, 2008 It may be late to the game of e-commerce, but Ralph Lauren Media LLC’s Rugby.com is entering the world of online retailing in a big-league way with Web 2.0-powered features. Even Rugby stores will mark the online debut with touch-screen windows for street-side e-commerce. Rugby.com, up until now a ...

To make a splash in e-commerce, Gander Mountain goes interactive
Sep. 1, 2008 With 115 stores in 23 states, Gander Mountain Co. bills itself as the largest network of stores in the U.S. specializing in hunting, fishing, camping, boating, and outdoor lifestyle products and services. Now, 12 years after it discontinued its direct-to-consumer division, which it sold to rival Cabela ...

Boarding pass in hand, pick up a digital camera or MP3 player from Best Buy
Sep. 1, 2008 Travelers are used to picking up a newspaper, a paperback or a souvenir in airport shops, but now many can purchase a $500 digital camera or a number of consumer electronics items to take on the plane from web-enabled kiosks branded by Best Buy. Best Buy Express, a network of 12 self-service ZoomShop ...


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