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date
Money in the E-Mail
Oct. 1, 2008 Finding the right e-mail frequency for maximum profit By Arthur Middleton Hughes What happens to revenue from sales when you increase the frequency of your promotional e-mails to subscribers? Answer: it usually goes up, which is why some retailers are sending e-mails to their subscribers close to 365 ...
E-mail offers multiple ongoing customer interactions, expert says
Sep. 18, 2008 The right e-mail tactics can play a big role in boosting online sales and conversions while at the same time reducing customer turnover, Sheldon Gilbert, chief executive officer of online marketing firm Proclivity Systems, told attendees in a session at this week’s Shop.org annual Summit. Even simple ...
Cultivating right e-mail formula grows sales at GreenwoodNursery.com
Sep. 4, 2008 By reworking its e-mail marketing strategy with a cleaner list of addresses, better frequency and timing, and the right mix of instructional and sales information, Greenwood Nursery has grown online sales by 200% or more on the day after it sends e-mail, owner Steven Jones says. “Once we started doing ...
SPONSORED SUPPLEMENT:E-mail marketing: Sweating the details to create success
Sep. 1, 2008 SPONSORED SUPPLEMENT:E-mail marketing: Sweating the details to create success Little changes—more relevant content, focused subject lines and careful attention to images and text—can dramatically boost e-mail campaign performance. Sponsored Supplement: E-mail marketing: Sweating the details to create ... Related Searches: email marketing | strongmail | demographics of online shoppers
Only 66 days to the start of e-mail holiday season, e-mail expert says
Aug. 22, 2008 Major online retailers on average began sending holiday e-mails on Oct. 28 last year, 58 days before Christmas, and increased their e-mail volume by 45% compared to before the holiday season. Two out of three sent out at least one e-mail on the day after Thanksgiving, often called Cyber Monday. Those ... Related Searches: cyber monday | christmas
New forms of web communication are infringing on e-mail’s turf, study shows
Aug. 5, 2008 E-mail marketing is taking a hit with the rise of other forms of web-based communication, according to a new study from JupiterResearch LLC, “The social and portable inbox: Optimizing e-mail marketing in the new era of communication tools.” Too many marketing e-mails and irrelevant messages have led ...
Crafting a web business
Aug. 1, 2008 The leading application and service providers who help lay the foundation for the Top 500 retailers’ e-commerce operations By Bill Briggs Web retailers and home builders have a number of traits in common, although thankfully the condition of their respective markets isn’t one of them. Both rely on ... Related Searches: quixtar top 500 guide | csn stores | best retail website of 2007 | most purchased products on the net
How segmenting e-mail fashions better response rates for Intermix
July 24, 2008 After an expanded customer database at women’s fashion apparel retailer Intermix led to sharp drops in its e-mail marketing click-through rate, a new segmented e-mail system brought the rate back up to about 50%, director of e-commerce Don McNichol says. “Now we can continue adding to our customer ... Related Searches: intermix | don mcnichol | ipost
Consumers send a message: They want more control of their e-mail inboxes
May 21, 2008 Consumers like e-mail, but they want more control over what they receive and are more concerned than ever about the potential for fraud, according to a survey by Ipsos for online reputation management firm Habeas Inc. 67% prefer e-mail over other communications channels and 65% expect that will still ...
Bigger picture
May 1, 2008 By keeping an open eye, retailers see better ways to monitor and improve web site performance By Mark Brohan Having learned the hard way that downtime and slow pages cause lost sales and alienate customers, retailers are getting pretty good at monitoring the basic performance of their web sites. Most ... Related Searches: mark brohan | survey of e-retailing | gomez
Copyright 1999-2008 SLI Systems, Inc. All rights reserved.
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