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date
Getting Together
Aug. 1, 2008 Some e-retailers are jumping into Web 2.0 with online forums, aiming to create customer loyalty By Bill Siwicki Four married couples in the U.S. all met at the same place. They weren’t high school sweethearts. They didn’t find each other in college or at church or at a bar. They met in the online forum ... Related Searches: bill siwicki
Site Search
July 1, 2008 Improving site search pays off in many ways Almost every e-retailer lets visitors search for products—94% offer site search, according to a survey of online retailers this year by The E-Tailing Group. And merchants continually strive to improve site search functionality, says Lauren Freedman, president ...
Amazon weaves Fabric.com into its e-commerce quilt
Jun. 25, 2008 Amazon.com Inc. announced today it has acquired Fabric.com, an online fabric store that offers custom-measured and cut fabrics as well as patterns, sewing tools, and accessories. Amazon did not disclose the purchase price. The acquisition will enable Fabric.com, which has been selling online since ... Related Searches: amazon
Improving site search boosts conversions by 30% - 40% at Fabric.com
Nov. 29, 2007 A switch to on-demand site search functionality from Mercado Software has helped improve conversion rates by 30% to 40% at Fabric.com since the feature was implemented on the site in September to replace an internally developed site search function, the online retailer reports. Laurie Eady, director ...
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