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date
All Together Now
Sep. 1, 2008 Syncing your search campaigns with warehouse inventory By Mark Simon Imagine the following scenario. You run an online shoe store. A major movie star walks down the red carpet wearing what, until now, was your worst-selling pair of shoes. She tells the world how much she loves those shoes, and how ...
Exit Strategy
Sep. 1, 2008 An ounce of prevention is worth a pound of cure when fulfillment flounders By Mary Wagner For an e-retailer trying to balance growth demands, marketing and advertising, staffing and the multitude of other balls that web merchants must juggle, sometimes it makes sense to parcel out parts of the business ...
Rewards and Relationships
Sep. 1, 2008 The goods that keep top-producing affiliates working for you By Mary Wagner Ravenwood Marketing isn’t an online retailer, but it’s partly responsible for hundreds of thousands of dollars of sales each week for many online merchants. Ravenwood is a so-called superaffiliate, a web site that pushes a ...
Supermarket sweep
Sep. 1, 2008 Where the web powers more than e-commerce By Mary Wagner Picture this: Busy Mom has drained the last bit of the last carton of milk in the house into her bowl of cereal. Before tossing away the empty container, she scans its bar code on a device built into the front of her refrigerator. That device ...
New Capital Wave
Sep. 1, 2008 For retailers on the cutting edge of Internet retailing, investors have cash to spend. By Paul Demery Madrona Venture Group, one of the original backers of Amazon.com Inc. and still a major player in funding new e-commerce companies, considers its early support of what has become the world’s largest ...
Alibris Launches New Services to Grow Sales for Independent Sellers
Aug. 29, 2008 Online marketplace helps independent sellers of new and used books, music, and movies to build their businesses, increase sales, and maintain viable independent storefronts online EMERYVILLE, CA—August 4, 2008—Alibris, the premier independently owned and operated online marketplace for new and used ...
New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns
Aug. 21, 2008 New Super Banner Ads increase sales at retail stores and call centers San Diego, Calif, Aug 18, 2008 – Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help ...
PrismaStar Debuts Next-Generation Camera Selector at Mology.com
Aug. 20, 2008 Revolutionary Product Search Tool is World’s First to Mimic Human Decision Making CHICAGO – August 19, 2008. PrismaStar Software, dedicated to helping consumers make Better, Faster Decisions, announced today the US debut of the Mology™ camera selector (www.mology.com). The Mology Website is powered ...
LinkShare Adds 72 New Advertisers in Second Quarter of 2008
Aug. 15, 2008 NEW YORK – July 31, 2008 – LinkShare, a leading pay-per-action marketing network, announced the addition of 72 new advertisers to its network for the second-quarter of 2008. The new customer count outpaces LinkShare’s first-quarter number of 52 new customers and reflects LinkShare’s continued success ...
Alibris Improves New and Used Textbook Sales for Sellers and Savings for Shoppers
Aug. 8, 2008 Online book, music, and movie marketplace helps back-to-school students avoid the traditionally high prices of college textbooks, high school texts, and homeschool books EMERYVILLE, CA—July 23, 2008—Alibris, the premier online marketplace for new and used books, CDs, and DVDs, announced today the launch ...
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