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Tiny text messages can pack a wallop
Jun. 13, 2008 Are marketing and transactional text messages right for e-retailers? They’re being used by a handful of merchants and garnering success as consumers are growing increasingly fond of the tiny communications vehicles, akin to miniature e-mails that can pack a wallop when used right. Bryan Biniak, managing ...
10 secrets to paid search success
Jun. 1, 2008 By Bill Siwicki Paid search keeps e-retailers on their toes because the rules are constantly changing. Just when a marketer thinks he’s nailed it, the search engines throw a monkey wrench into the works by changing the way they operate, costs per click jump, or keyword performance mysteriously drops ... Related Searches: search engine marketing | most purchased products on the net | netelixir | bill siwicki
Shoppers will spend less on Father’s Day, but will buy online just as much
May 30, 2008 15% of consumer says they’ll buy Father Day’s gifts for pops online this year—about even with last year’s 14%, according to a new survey by customer loyalty consultants Brand Keys Inc. Last year, consumers spent about $8 billion on dad, online and off, and that is projected to fall slightly, the survey ...
E-retailers promote hearts, flowers and workout programs for Mother’s Day
May 8, 2008 From exercise programs to e-cards, there’s no shortage of options for online consumers who want to show their moms some love this Mother’s Day. E-retailers like Wal-Mart.com, 1-800-Flowers.com and American Greetings.com are all fighting for a piece of Mother’s Day profit . Wal-Mart is looking to get ...
Specialty/Non-Apparel For niche e-retailers, content is king
Dec. 1, 2007 Specialty/Non-Apparel For niche e-retailers, content is king Specialty/ Non-Apparel AmericanStationery.com Art.com Bulbs.com Diapers.com DrsFosterSmith.com Levenger.com PetsUnited PlumberSurplus.com PowerEquipmentDirect.com ShopPBS.com Shutterfly.com Step2.com Content is everything--that is the definitive ... Related Searches: hot 100 best retail websites | callaway golf interactive | 10 tips for live chat | petsunited
Looking Ahead
Sep. 1, 2007 Industry icon Bernie Brennan moves into retail’s boom town: the web By Mary Wagner One might think a retail career started in the Sears of two generations ago and shaped by the poised-to-pass-into-history full-service department store model would be winding down. This is not the case for Bernard F ... Related Searches: bernie brennan | calvin klein | efashionsolutions | liquidation
Onlineshoes.com trots out specialty ‘shops’ as business grows
May 9, 2007 Onlineshoes.com lays claim to being the nation’s first online shoe business and since its launch in 1996 the company has continued to add features and technology to improve site functionality. Internet Retailer estimates the company logged $80.2 million in sales for 2006, up 63.6% from about $49 million ... Related Searches: mercado | shoes | online shoe sales | internet shoe sales
How web pure-play Power Equipment Direct thrives during power outages
Jan. 1, 2007 Running three niche web sites keeps Jon Hoch plenty busy, but when an ice storm or hurricane causes a power outage somewhere in the U.S., he puts his operation into overdrive. “When power outages hit, we immediately go into those markets to help them out,” says Hoch, founder of Power Equipment Direct ...
Air compressors inflate online holiday sales at Power Equipment Direct
Dec. 12, 2006 Neckties and digital cameras may be popular holiday gifts, but at niche e-retailer Power Equipment Direct Inc. the holiday season gift of choice is an air compressor that can be used to run power tools like paint sprayers and drills, founder Jon Hoch says. Power Equipment Direct’s total 2006 sales ...
Crossing Channels
Aug. 1, 2006 K&L Wine Merchants uncorks a single database as a key to multi-channel success By Paul Demery K&L Wine Merchants started out like many small businesses: Two partners with an idea, some capital and the initials of two family members to give their new venture a name. The partners, Todd Zucker ...
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