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date
Fictional personas can offer retailers real-world results
Jun. 13, 2008 Understanding who customers are can help retailers tailor marketing efforts and web features that will appeal to those customers, said Adam Heneghan, president of Elevation Inc., a marketing and web design agency, at the Internet Retailer Conference & Exhibition this week. He told attendees at ...
Persona-lizing a site
Nov. 1, 2007 Persona-lizing a site Personas take web marketers beyond what they think they know about customers and into shoppers’ heads and hearts By Elizabeth Gardner A lost wallet lies on a Manhattan street, stuffed with cash. A white middle-income male New Yorker, between 30 and 44, picks it up. Will he look ... Related Searches: colin hynes | staples | demographics of online shoppers | amazon market share
Playing Host
Jan. 1, 2006 Some retailers turn to outsourcing as the answer to the CRM question By Linda Punch Cross-channel customer relationship management has been a buzzword of the retail industry and its vendors for several years. But many CRM initiatives have come to naught because most of today’s largest retail organizations ...
Integrated database boosts conversions, cuts marketing costs for H2O Plus
Dec. 15, 2005 A data warehouse that collects, analyzes and stores information from web site, store and catalog operations has helped H2O Plus, a multi-channel retailer of skin care products, boost conversion rates and cut marketing costs. Elevation Inc., an online marketing services firm, developed the data warehouse ...
Amazon launches beauty store from beta testing
Oct. 27, 2004 Amazon.com has moved its beauty store out of beta testing and is making it a full part of Amazon, the company announced today. The beauty store is at amazon.com/beauty. It sells skin care and beauty products from such well known brands as Sephora and Avon as well as from lesser known cosmetics companies ...
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