Internet Retailer - Merchandising In An Age Of Virtual Stores


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The big chains weigh in
Aug. 1, 2008 Large retailers boost investments in their sites, forcing everyone else to play a better game By Paul Demery At Sears Holdings Corp., same-store sales at Sears and Kmart retail chains declined 8.6% for the quarter that ended May 3, the company lost $56 million and shuttered 62 stores, yet the company ...
Related Searches: tiffany | kasey lobaugh | sears online sales | drop ship

For e-retailer of gas fireplace log sets, online video is the hottest thing
July 17, 2008 When GasLogGuys.com launched earlier this year, it spared no expense in showing shoppers what the actual flames of its gas log sets looked like. Of 300 different versions, the retailer spent more than $200,000 to produce online videos of 270—and sales surged, the retailer says. The hardest thing about ...
Related Searches: shopperschoice | video

How ShoppersChoice.com is hitting over 30% growth this year
July 16, 2008 Through a renewed focus on search engine optimization and paid search, the launch of more web sites and a more diversified product line, ShoppersChoice.com LLC is bucking the economic trends this year with growth in the first half at more than 30% above the same period last year, CEO Mike Hackley says ...
Related Searches: furniture trends | furniture | video

Mighty Merchandising
May 1, 2008 Finding the focus in merchandising can make all the difference By Paul Demery There are tons of merchandise categories, and plenty of ways to get them in front of customers. And Eric Klose is constantly watching for the best way to make a match. “We’re always looking, always listening for what might ...
Related Searches: thanxmedia | microsite | carter cast | baynote

Ka-ching, Ka-ching
Apr. 1, 2008 Examining payment options to find more ways into consumers’ wallets By Paul Demery Mike Hackley, CEO and co-founder of ShoppersChoice.com LLC, has yet to meet an online payment method he doesn’t like. “We have tons of payments systems because I think a retailer ought to have as many alternative payments ...
Related Searches: alternative payments | payment options | ebillme | etronics

Mixed bag of marketing drives sales up 45% at ShoppersChoice.com
Feb. 28, 2008 Sales at ShoppersChoice.com LLC are up 45% so far this year compared to the same period last year, following year-over-year growth of 51% to $13.9 million in 2007, CEO Mike Hackley says. He attributes growth largely to a search and video marketing strategy tied to niche markets. “Last year we built ...
Related Searches: shopperschoice | niche retail | average conversion rates

ShoppersChoice.com expects 125% sales growth
Mar. 7, 2007 ShoppersChoice.com LLC, which operates BBQGuys.com and ShoppersChoice.com, grew web sales by 39% in 2006 to $8.9 million from $6.4 million in 2005. But the online retailer, No. 446 in the Internet Retailer Top 500 Guide, expects to grow corporate e-commerce sales substantially in 2007. “Our growth ...
Related Searches: shopperschoice

BBQGuys.com replaces old grill for the summer
July 12, 2006 BBQGuys.com, operated by Shopperschoice.com, on June 28 launched anew with a fresh platform to enable enhanced product information, site search and other functionality. The relaunched site, using an e-commerce platform built internally, includes: product pages that enable access to spec sheets, videos ...

BBQGuys.com fires up search traffic, conversion rates with online videos
Mar. 30, 2006 Running online videos that show barbeque fans how to grill tasty meals is helping to boost conversion rates through search engine marketing, CEO Michael Hackley tells InternetRetailer.com. Making the videos available through Google Video search has helped to increase both video-generated sales as well ...

Products now on the block at ShoppersChoice.com
Mar. 1, 2006 Bringing together the online realms of retailing and auctioning, Shopperschoice.com LLC has launched ShoppersChoiceAuctions.com. The company’s goal for the new site is to create an avenue for selling “scratch-and-dent” and slow-moving merchandise at lower prices. At first the plan was simply to create ...
Related Searches: shopperschoice


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