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date
Education and Entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...
Advantage: Amazon
Sep. 1, 2008 Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? By Don Davis Amazon.com Inc., already the dominant online retailer with more than double the 2007 web sales ... Related Searches: amazon market share
Exit Strategy
Sep. 1, 2008 An ounce of prevention is worth a pound of cure when fulfillment flounders By Mary Wagner For an e-retailer trying to balance growth demands, marketing and advertising, staffing and the multitude of other balls that web merchants must juggle, sometimes it makes sense to parcel out parts of the business ...
Columbia gets more buzz for its buck with social marketing campaign
Aug. 27, 2008 Columbia Sportswear Company learned two things from an online contest it sponsored this spring: you can drive traffic from online forums and other sites without spending ad dollars, and that more consumers will enter a contest if it doesn’t require a lot of work. The Reel Stories contest featured George ...
Retailer spending on web display ads growing 20% per year, Forrester says
Aug. 21, 2008 Retailers are spending more than one-third of the estimated $61 billion that will be spent on interactive marketing in 2008, with their share of the total spend expected to hit $8.2 billion by the end of the year. Overall spending on interactive marketing is projected to grow at a compound rate of ... Related Searches: 2008 online sales growth
Retailers turn to Pixta AdImages to increase return on online marketing campaigns during economic downturn
Aug. 18, 2008 July 29th 2008 – London, UK - A growing number of retailers are turning to advertising images, rather than adwords, as they look for ways to increase the return on their pay-per-click marketing campaigns. Visual search and browse company PIXSTA has revealed that 44 new fashion retailers have joined ...
eBay wins another court battle over sales of allegedly counterfeit goods
Aug. 14, 2008 After losing two similar cases in European courts in June, eBay has prevailed in a lawsuit by cosmetics manufacturer L’Oréal, which argued eBay was responsible for phony products auctioned off on eBay. L’Oréal was surprised by the decision and plans to appeal, a spokesperson says. “L’Oréal believes ...
Search engine enables marketers to eavesdrop on online forums
Aug. 8, 2008 As social media continues to grow, so, too, does its power. In total, social networks, online forums and blogs generate a gargantuan amount of new content every day. And consumers generating this content often are talking about brands. Twing.com, a free online forums search engine unveiled in January ...
Hackers stole more than 40 million payment card account numbers, U.S. says
Aug. 6, 2008 In cases that go back years, a group of 11 U.S. and foreign computer hackers broke into the networks of nine retailers and stole information from more than 40 million payment card accounts, federal prosecutors have charged. The U.S. Department of Justice and the U.S. Secret Service, who have cooperated ... Related Searches: dsw shoes
BIG...and getting bigger
Aug. 1, 2008 That sums up both e-retailing and the world’s largest e-retailing show, the Internet Retailer Conference & Exhibition. This year’s event was 24% larger than last year’s, and discussion at the show focused on the key to online sales growth: delighting the increasingly sophisticated online shopper ... Related Searches: ebay market share | amazon market share 2007 | don davis | irce 2009
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