Internet Retailer - Merchandising In An Age Of Virtual Stores


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The new co-stars of TV advertising: infomercials, e-mail and the web
Nov. 1, 2003 At IdeaVillage Products Corp., infomercials are central to its strategy of introducing unusual but useful products like the Finishing Touch personal hair remover and the Handy Stitch handheld sewing machine. The TV advertising programs produce sales that amount to double the cost of the infomercials ...
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Infomercial marketer says sales stronger when viewers place orders on web
Oct. 21, 2003 Infomercials are central to the marketing strategy of IdeaVillage Products Corp. to launch unusual products like the Handy Stitch handheld sewing machine. But infomercials produce more sales when viewers use the web to order, says Jordan Pine, director of marketing. "The web is more cost-effective ...


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