Internet Retailer - Merchandising In An Age Of Virtual Stores


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Laying the Groundwork
Oct. 1, 2008 Rich media wows shoppers, boosts sales and builds brands—if e-retailers build it right By Mary Wagner The doting mom of a budding karate enthusiast will make sure her aspiring Jackie Chan has the gear the sport requires, including a bag to get it all to the local dojo. But on Lillianvernon.com, she ...

Brown Jordan Launches Custom Design Tool For Luxury Leisure Furnishing Collections
Sep. 25, 2008 DALLAS, TX -- Brown Jordan, the first company to create furniture for full-time outdoor use designed to complement the leisure lifestyle, has gathered great acclaim from their customers and dealers with the launch of Custom Design Tool. With its June redesign, Brown Jordan website showcases over 30 ...

Corralling Content
Sep. 1, 2008 Compelling content can drive sales, the trick is managing it well By Katie Deatsch As the Internet has progressed so have consumers’ expectations from e-retailers. Online shoppers accustomed to watching videos on YouTube and seeing Flash sequences in ads all over the web expect the same kind of rich ...
Related Searches: katie deatsch | demographics of online shoppers | ebags | personalization

Calvin Klein launches U.S. e-commerce site
Aug. 25, 2008 Pegging e-commerce as central to its growth, luxury apparel and home brand Calvin Klein has launched an e-commerce site at Calvinklein.com. The site, for U.S. consumers only, is the latest stage in the company’s drive into direct-to-consumer channels. Launched on GSI Commerce Inc.`s platform, the site ...
Related Searches: luxury brands

How rich media built web traffic for molding manufacturer White River
Aug. 6, 2008 White River, a manufacturer of wood moldings and carved architectural elements such as mantels, has boosted web traffic by adding zoom, product rotation and other rich media features to its web site. And adding those features to dealer web sites has boosted sales of White River products from those ...
Related Searches: rich media

Adobe Updates Hosted Rich Media Platform
Aug. 5, 2008 Scene7 4.0 Enhances Workflows for eCommerce and Multi-Channel Marketing SAN JOSE, Calif. Aug. 5, 2008 Adobe Systems Incorporated (Nasdaq:ADBE) today announced Scene7 4.0, a major technology update to its hosted rich media platform designed for eCommerce and multi-channel marketing companies. Adobe ...
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Relax the Back builds up its e-commerce strategy
July 24, 2008 With 120 franchised stores, Relax the Back Corp. is upgrading its corporate retail web site to better support direct-to-consumer sales as well as provide an improved e-commerce face for its franchisees, the company says. “We’re putting more Web 2.0 user interaction to get more of the touch and feel ...
Related Searches: demographics of online shoppers

Successories Chooses MarketLive as eCommerce Solution Partner
July 21, 2008 Robust eCommerce Site Is Integral to Successories’ Goal to Shift from a Catalog-Centric to a Web-Centric Business Allowing the Company to Grow while Lowering Advertising Costs Foster City, CA and Aurora, IL – July 21, 2008 – MarketLive, Inc., the leading global eCommerce software and service provider ...

ChannelAdvisor zooms in on rich media with acquisition of RichFX
July 16, 2008 ChannelAdvisor Corp., which helps retailers sell through a variety of online channels, has acquired RichFX, a provider of technology that lets users zoom in on images, see products from different angles and configure complex items. ChannelAdvisor says it plans to make that rich media technology available ...
Related Searches: vernon | channeladvisor | richfx

Wakeside.com Delivers News, Reviews, Rider and Product Profiles and Killer Original Photography on New State-of-the-Art Site built on MarketLive
July 3, 2008 Wakeside Gets Close to Riders with Wakeside Connections Blog, Personalized Shopping Experiences, Sweet Rewards and the Most Complete Information and Photography in the Sport Foster City, CA and Portland, OR – June 30, 2008 – Just in time for summer heat, MarketLive, Inc., the leading global eCommerce ...
Related Searches: marketlive


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