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E-mail marketing: Sweating the details to create success
Sep. 1, 2008 Little changes—more relevant content, focused subject lines and careful attention to images and text—can dramatically boost e-mail campaign performance. Sponsored Supplement: E-mail marketing: Sweating the details to create success Little changes—more relevant content, focused subject lines and careful ...
Corralling Content
Sep. 1, 2008 Compelling content can drive sales, the trick is managing it well By Katie Deatsch As the Internet has progressed so have consumers’ expectations from e-retailers. Online shoppers accustomed to watching videos on YouTube and seeing Flash sequences in ads all over the web expect the same kind of rich ...
Web 2.0 isn’t all fun and games, site performance expert says
Jun. 12, 2008 Retailers should make sure that the flashy Web 2.0 technologies they want to incorporate into their sites aren’t added at the expense of essentials such as fast page loads and clear product images, Imad Mouline, chief technology officer for Gomez Inc., said this week at the Internet Retailer Conference ...
Web Site Design
Jun. 1, 2008 Catering to the customer is the new mantra in web design When it comes to web site design, many e-retailers today face a real conundrum. They have more technology than ever at their fingertips to create a site full of bells and whistles, but at the same time, they want to deliver a quick and seamless ... Related Searches: americaneagle
Web Site Performance Management
Jun. 1, 2008 More complex sites present new performance challenges When customers began complaining about difficulty in completing purchases on Panasonic’s web site last year, Jeremy Dalnes, vice president of e-business for the consumer electronics manufacturer, took a close look at the site’s performance data ...
The web drives retail
Jun. 1, 2008 Merchants beef up their current sites and launch new brands online to make the Internet do more By Mark Brohan When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch won’t feature a ribbon cutting ceremony or a spotlight ... Related Searches: fingerhut | j crew
Raising the Stakes
May 1, 2008 E-retailers must invest a lot more to keep customer loyalty by Don Davis Each year for the past decade a steady stream of consumers has flowed into the ranks of online shoppers, providing a natural lift for e-commerce. But that stream is slowing noticeably as the pool of consumers who have not shopped ... Related Searches: don davis | gsi | zazzle | saks
Safety Payoff
May 1, 2008 Winning the fight against online payment fraud By Rob Tourt Merchants in the U.S. and Canada last year lost an estimated 1.4% of their online revenue—or about $3.6 billion—to online payment fraud, according to CyberSource Corp.’s 9th Annual Online Fraud Report. The good news is that, as a percentage ... Related Searches: fraud trends | credit card security | verified by visa | chargebacks
The Internet star rises in a down economy
Apr. 1, 2008 Retailers are looking to web sales for growth in 2008 By Kurt Peters At The Talbots Inc., the web represents 10% of sales but accounted for 68% of sales growth in 2007. At office supplies retailer Staples Inc., web sales accounted for 29% of all sales but 58% of Staples’ 2007 growth. At Circuit City ... Related Searches: staples inc suppliers | holiday advertising | 2008 holiday spending | gift basket
Spark passion around your brand, then work on all the other requirements
Jan. 31, 2008 It starts with making customers passionate about your brand, but then online retailers have to roll up their sleeves and deliver a great customer experience in many ways, Lauren Freedman, president of consulting firm The E-Tailing Group Inc., told attendees today at the Internet Retailer Web Design ... Related Searches: gift basket | j.crew | harry and david | coach
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