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Aéropostale Targets Teens More Effectively with Coremetrics
Mar. 20, 2008 Coremetrics Enables Fashion Retailer to Optimize Online Marketing Spend SAN MATEO, Calif., March 19, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Aéropostale, Inc. has selected Coremetrics to optimize online marketing spend, enhance merchandising ... Related Searches: online buying habits | coremetrics
FINDOLOGY LAUNCHES FRAUD ID; PROTECTING ONLINE ADVERTISERS FROM CLICK FRAUD
Aug. 9, 2006 Leading Interactive Media Company Makes Internal Technology Available To All Advertisers San Jose, California (SES Booth # 514) - August 08, 2006 - Findology Interactive Media, Inc., a leading provider of customizable online marketing products and services, today announced the availability of FRAUD ...
FINDOLOGY INTERACTIVE MEDIA LAUNCHES CONTENT MAP
Jun. 30, 2006 Breakthrough Contextual Search Technology Enables Publishers to Interactively Connect Site Content Los Angeles, CA - June 28, 2006 - Findology Interactive Media, Inc., a leading provider of customizable online marketing products and services, today launched a new technology for website publishers, ...
DirectTrack Affiliate Platform First to Integrate with Bid Management Tool
Jun. 19, 2006 Combines with KeywordMax to Create Powerful Link Between Affiliate Marketing and Paid Search Campaigns MINNEAPOLIS--June 19, 2006--Direct Response Technologies, a leading provider of affiliate technology and e-marketing solutions and business unit of Digital River, Inc. (NASDAQ:DRIV), today introduced ...
Internet Retailer 2006
May 1, 2006 A preview of what speakers will discuss at Internet Retailer 2006: Taking E-Retailing to the Next Level. Ten years after the start of the online retailing revolution, shopping and buying over the Internet have become mainstream. 7% of all retail sales take place online today and experts predict that ... Related Searches: yoox | etronics | yesasia
Internet Retailer 2005: Report from the Conference
Aug. 1, 2005 This is not the retail we used to know A common theme among the more than 50 speakers in 33 sessions at Internet Retailer 2005 Conference & Exhibition was: Internet retailing has come of age and retailers who are to succeed online better get their processes and procedures in place before their ... Related Searches: business model of zappos | online liquidation auctions | american meadows | zappos profit
Converting to Thousands
Jun. 1, 2005 Google, which built a business on pay-per-click advertising, tests a cost-per-thousand approach By Peter Lucas Not known for standing pat once it holds a winning hand, Google Inc., the dominant seller of pay-per-click ad space, announced in April that it is pushing into the impression-based ad arena ...
Google’s move to CPM creates a new fear for marketers—impression fraud
May 6, 2005 Online retailers and other marketers have been concerned about click fraud—the practice by which unscrupulous marketers click on competitors’ links in search engines to burn up a company’s ad budget and drop them out of the search rankings. Now they can start to worry about impression fraud as a result ...
VeriSign moves to shore up trust in e-payments in time for holiday shopping
Nov. 4, 2004 With the holiday shopping season beginning in earnest, VeriSign Inc. is rolling out a program the company says will help shoppers feel more secure when making purchases over the web. Results of a survey Harris Interactive conducted for VeriSign indicate that 90% of Americans plan to do at least as ...
Why some clicks go nowhere
Nov. 1, 2004 Click fraud describes the practice of clicking on pay-per-click online ads with no intention of making a purchase. It drives up commissions for those hosting the clickable links, forcing marketers to pay the percentage on the fraudulent "leads," and it can undermine the cost effectiveness ...
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