Internet Retailer - Merchandising In An Age Of Virtual Stores


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How Improvement Direct builds a better return on search advertising
Apr. 3, 2008 By combining two forms of web analytics, home products e-retailer Improvement Direct Inc. has fashioned more accurate search ads and reduced by about 16% the amount it spends on search marketing in relation to revenue earned through search ads, Dieter Davis, director of business intelligence, tells ...

Improvement Direct finds a home for new bid management system
Jan. 30, 2008 A new bid management system is giving Improvement Direct Inc. better control over its search engine marketing campaigns. In December Improvement Direct re-launched its corporate web site as the focal point of its 12 specialty home improvement sites. The niche sites, such as FaucetDirect.com and LightingDirect ...
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Improvement Direct remodels corporate site to capture shoppers
Dec. 5, 2007 Improvement Direct has relaunched its corporate web site as the focal point of its 12 home improvement specialty sites. The niche sites, such as FaucetDirect.com and LightingDirect.com, will continue but ImprovementDirect.com will drive customers to one brand, Sean Cramer, executive vice president ...
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