Internet Retailer - Merchandising In An Age Of Virtual Stores


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The web drives retail
Jun. 1, 2008 Merchants beef up their current sites and launch new brands online to make the Internet do more By Mark Brohan When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch won’t feature a ribbon cutting ceremony or a spotlight ...
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American Eagle takes flight with new web brands and aspirations
May 7, 2008 American Eagle Outfitters Inc. will use a combination of new e-commerce brands and more advanced features to double online sales over the next several years, says chief marketing officer Kathy Savitt. In 2007, e-commerce was the fastest growing sales channel for American Eagle, No. 59 in the Internet ...
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American Eagle launches a new video series on the web and in stores
Aug. 2, 2007 Apparel retailer American Eagle Outfitters has launched an entertainment series of video content that it will offer to consumers at its shopping site, ae.com, on YouTube, Facebook and MySpace, in stores and on TV. The videos will be a combination of American Eagle original content as well as videos ...
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American Eagle Outfitters customers ‘vote’ for best fitting jeans
July 11, 2007 For the next two weeks, customers will be voting for their favorite “fit” from American Eagle Outfitters’ back-to-school denim assortment with online or in-store jeans purchases. American Eagle will tally the sales and shoppers who choose that style get a free pair of jeans. The “runners-up” will get ...
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American Eagle Outfitters expands its leadership team
Apr. 2, 2007 American Eagle Outfitters has announced a number of promotions and an expansion of the leadership team. “This is an exciting time for American Eagle Outfitter. As we continue to grow as a corporation, it’s important that we leverage the talent of our world-class leaders across all aspects of the business ...
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AE.com turns to video to strengthen relationship with customers
Jan. 18, 2007 Many in e-commerce view the use of online video technology as a way to enliven site design and better inform customers. Some pioneering retailers, however, are taking a different tack, zeroing in on key customers and entertaining and involving them to keep them coming back for more entertainment, and ...

Blending video and e-commerce
Jan. 1, 2007 Some retailers are capitalizing on the explosive growth of online video, seeking to better showcase products and entertain and engage customers By Bill Siwicki A 650% increase in traffic. Around 10 million page views. Selling more products in one weekend than the entirety of the best month on record ...
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Former Amazon marketing executive joins American Eagle
Mar. 6, 2006 Kathy Savitt, a former Amazon.com executive, has joined American Eagle Outfitters Inc. as executive vice president and chief marketing officer for the American Eagle brand. She will be responsible for marketing and brand strategies for the American Eagle brand and AE.com. At Amazon.com, Savitt was ...
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Amazon.com Launches New Gifting Experience for Customers to Discover and Manage Year-Round Gift-Giving; Daily Gift Recommendations from the Editors of DailyCandy
Nov. 7, 2005 Exclusive Gift Guides from More than 40 Top Consumer and Lifestyle Magazines; and Amazon`s first-ever Gift Organizer to Help Customers Plan Purchases and Track their Giving Year-Round SEATTLE--Nov. 7, 2005-- Amazon.com, Inc. (Nasdaq: AMZN) today announced the launch of "Gift Central," an ...

M+J Savitt Luxury Jewelry Boutique joins eLuxury.com
Oct. 27, 2000 eLUXURY, the newly-launched luxury Web site offering a wide assortment of the best brands, luxury services and lifestyle oriented editorials, announced that M+J Savitt has opened a jewelry boutique on the eLUXURY site. "The Savitts' designs reflect their exceptional personal taste and today's ...
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