Internet Retailer - Merchandising In An Age Of Virtual Stores


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Google takes the wraps off
Oct. 1, 2008 The search king gives marketers more insights to work with—and more to do. By Paul Demery Secrecy was long the watchword at Google. But as it’s become increasingly dominant, and scrutinized, Google has gradually changed its ways, providing marketers with more information that can help them move up ...

L’Occitane USA Selects Mercent to Expand Online Sales
Sep. 29, 2008 SEATTLE, WA -– September 30, 2008 -- Mercent™, a provider of online marketing technology and services for retail merchants, today announced that L’Occitane USA (usa.loccitane.com), a leading provider of natural beauty products, has selected Mercent’s hosted marketing services to expand their online ...

Tying customer reviews to site search boosts business on Brookstone.com
Sep. 22, 2008 By integrating customer-generated product reviews with its natural search strategy, home furnishings and gifts e-retailer Brookstone has produced a 33.4% increase in traffic to its product pages, Internet marketing manager John Lucey says. Brookstone has deployed a customer reviews application hosted ...

SHOP.Com Announces Newest Additions to Rapidly-Growing Merchant Roster
Sep. 18, 2008 LAS VEGAS - SEPTEMBER 16, 2008 - - SHOP.comT (Booth #531), the destination comparison shopping engine designed for women, today announced at the Shop.org Annual Summit, the newest addition of merchant partners, including Land of Nod, Perry Ellis, Chiasso and Office Depot, to its extensive list of top ...

Natural search technology vendor goes on a hiring spree
Sep. 15, 2008 Natural search technology vendor Conductor Inc. has hired four executives to help guide the upcoming launch of new technology and continued development of existing products. John Pavley has been named chief technology officer. Previously, Pavley was chief technology officer at ContextWeb, vice president ...

Sephora.com Launches “Ratings and Reviews,” Bringing Even More Information Than Ever To Beauty Seekers
Sep. 4, 2008 World’s Largest Prestige Beauty Website Helps Clients Make Best Informed Decisions through “Sephora Star” Ratings and Product Reviews from Shoppers and Experts San Francisco, CA, September 4, 2008 – Sephora U.S. launched an innovative new “Ratings & Reviews” function from Bazaarvoice for each of ...
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Education and entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...
Related Searches: pet

New capital wave
Sep. 1, 2008 For retailers on the cutting edge of Internet retailing, investors have cash to spend. By Paul Demery Madrona Venture Group, one of the original backers of Amazon.com Inc. and still a major player in funding new e-commerce companies, considers its early support of what has become the world’s largest ...
Related Searches: paul demery | netflix market share | amazon market share | amazon strategy

E-retailers must formalize how social settings are moderated, report says
Aug. 29, 2008 Online forums, blogs, social networks and other Web 2.0 community features can foster customer loyalty, improve natural search rankings and increase site traffic for e-retailers who host them. Hosting these features, however, requires oversight and moderation to ensure inappropriate material is not ...
Related Searches: online retail statistics

Kowabunga! Partners with Image Advantage to Boost Publisher Success
Aug. 25, 2008 After just two weeks, participating Web publishers grew average click volume by ten percent, revenue by 14 percent CLEARWATER, Fla. – August 20, 2008 – Kowabunga!® (www.kowabunga.com), a leading provider of interactive performance-based advertising networks and technology platforms, today announced ...
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