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Search Suggestions: omniture | lucidview | multivariate testing | polo | amazon online sales statistics | personalization | coremetrics
The web drives retail
Jun. 1, 2008 Merchants beef up their current sites and launch new brands online to make the Internet do more By Mark Brohan When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch won’t feature a ribbon cutting ceremony or a spotlight ... Related Searches: abercrombie fitch | average holiday spending for 2007 | facebook | gap
Retailers digging deeper with search marketing analytics, expert says
Apr. 3, 2008 With new sets of analytics tools designed for search marketing campaigns, online retailers are beginning to dig more deeply into the clickstreams between search ads and purchases and finding new ways to improve conversion rates, says Christopher Knoch, principal consultant for Omniture Consulting, ...
Omniture Announces Test&Target to Optimize Conversion
Mar. 13, 2008 The Combined Technology from TouchClarity and Offermatica Are Now Omniture Test&Target™—the Industry’s Most Comprehensive Offering for A/B Testing, Multivariate Testing and Behavioral Targeting Orem, UTAH – March 5, 2008 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization ... Related Searches: omniture
E-retailers pushing the envelope in alternative marketing, experts say
Jan. 17, 2008 Many e-retailers are rushing into alternative forms of online marketing, often to keep up with competitors’ strategies, without necessarily knowing how to measure and analyze the impact of new marketing tools and advertising channels, experts say. “We’re seeing retail clients getting into a heavy experimentation ... Related Searches: social networking
Omniture to buy Offermatica to marry analytics and page optimization tech
Sep. 7, 2007 Web analytics provider Omniture Inc. will pay $65 million in cash and stock to acquire Offermatica, which provides on-demand technology to retailers for testing visitor response to multiple arrangements of product displays and other online content. The Offermatica acquisition, expected to close in ... Related Searches: polo
Instant Personalization - Offermatica Announces Automatic Affinity Targeting
July 26, 2007 A New Way To Personalize Your Web Site SAN FRANCISCO - July 11, 2007 - If you know what people are interested in, show them what they are interested in. It is the basis of personalization, and Offermatica, the leading provider of online media testing and optimization software, has now made it available ... Related Searches: personalization
NapaStyle.com gets 10% revenue lift per customer with automated cross-sells
May 24, 2007 NapaStyle.com, an early user of a new combined offering of Coremetrics’ Intelligent Offer cross-sell tool and Offermatica’s testing and targeted content delivery platform, has produced an average 10% lift in revenue per visitor since implementation two months ago. “By optimizing the cross-sell updates ... Related Searches: coremetrics
Scientific Site Strategy
Feb. 1, 2007 Navigating the depths of multivariable testing By Gordon H. Bell and Roger Longbotham Multivariable testing has made a big splash in the last few years with online retailers, yet this sudden success is really riding the crest of a wave that’s been building for years. Multivariable testing—also called ... Related Searches: multivariate testing | amazon online sales statistics
AbeBooks.com achieves 14% lift on conversions with optimized landing page
Dec. 19, 2006 When peak selling time lasts only four weeks a season, an online retailer must pull out all the stops to make that time count. Online bookseller AbeBooks.com experienced a 14% lift over two weeks in its textbook line, a key component of its business, after redesigning its “Textbook Central” landing ...
Offermatica`s "AdBox" Delivers More Control, Significant Return on Search, Display Advertising
Sep. 26, 2006 "Advertising Optimization" boosts search and banner effectiveness SAN FRANCISCO, CA – September 25, 2006 – Offermatica™, the leading provider of tools to help businesses optimize online marketing campaigns, announced today its new, proprietary AdBox technology. An extension of Offermatica ... Search Suggestions: omniture | lucidview | multivariate testing | polo | amazon online sales statistics | personalization | coremetrics
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