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There were no documents that contained all of the words in your query. These results contain some of the words.
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E-mail marketing: Sweating the details to create success
Sep. 1, 2008 Little changes—more relevant content, focused subject lines and careful attention to images and text—can dramatically boost e-mail campaign performance. Sponsored Supplement: E-mail marketing: Sweating the details to create success Little changes—more relevant content, focused subject lines and careful ...
Bringing the web into the store
Sep. 1, 2008 A combination of developments—consumers’ use of the web to find products eventually bought in stores, improvements in Internet bandwidth and web-enabled software applications that connect stores to central databases as well as to the web itself, and increased recognition by retail executives of the ...
All Together Now
Sep. 1, 2008 Syncing your search campaigns with warehouse inventory By Mark Simon Imagine the following scenario. You run an online shoe store. A major movie star walks down the red carpet wearing what, until now, was your worst-selling pair of shoes. She tells the world how much she loves those shoes, and how ...
Exit Strategy
Sep. 1, 2008 An ounce of prevention is worth a pound of cure when fulfillment flounders By Mary Wagner For an e-retailer trying to balance growth demands, marketing and advertising, staffing and the multitude of other balls that web merchants must juggle, sometimes it makes sense to parcel out parts of the business ...
A Single View
Sep. 1, 2008 Blending data from web and store channels can help retailers better understand customers By Bill Siwicki Mountain Equipment Co-op already has what many multi-channel retailers are striving for—a single view of all customer data. Every piece of customer information, whether it comes from the e-commerce ...
Rewards and Relationships
Sep. 1, 2008 The goods that keep top-producing affiliates working for you By Mary Wagner Ravenwood Marketing isn’t an online retailer, but it’s partly responsible for hundreds of thousands of dollars of sales each week for many online merchants. Ravenwood is a so-called superaffiliate, a web site that pushes a ...
Corralling Content
Sep. 1, 2008 Compelling content can drive sales, the trick is managing it well By Katie Deatsch As the Internet has progressed so have consumers’ expectations from e-retailers. Online shoppers accustomed to watching videos on YouTube and seeing Flash sequences in ads all over the web expect the same kind of rich ...
Ralph Lauren kicks off interactive e-commerce at Rugby.com
Sep. 1, 2008 It may be late to the game of e-commerce, but Ralph Lauren Media LLC’s Rugby.com is entering the world of online retailing in a big-league way with Web 2.0-powered features. Even Rugby stores will mark the online debut with touch-screen windows for street-side e-commerce. Rugby.com, up until now a ...
To make a splash in e-commerce, Gander Mountain goes interactive
Sep. 1, 2008 With 115 stores in 23 states, Gander Mountain Co. bills itself as the largest network of stores in the U.S. specializing in hunting, fishing, camping, boating, and outdoor lifestyle products and services. Now, 12 years after it discontinued its direct-to-consumer division, which it sold to rival Cabela ...
Social networking tools unite Circuit City shoppers and resources online
Sep. 1, 2008 Big-screen TV shoppers facing a mystifying array of models and technical jargon now can bring along a friend while shopping at CircuitCity.com. New social networking tools and ratings resources on the site enable visitors to chat with others and review magazine articles rating TVs and other electronics ...
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