Internet Retailer - Merchandising In An Age Of Virtual Stores


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The Finish Line finishes off Paiva
Aug. 28, 2007 After almost two years of experimenting and trying to carve out a niche with active women shoppers, The Finish Line Inc. is closing down its Paiva e-commerce site and stores. The Finish Line, No. 154 in the Internet Retailer Top 500 Guide, launched Paiva.com and a series of specialty stores aimed at ...
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Finish Line makes e-commerce a part of its new chain
Dec. 22, 2005 The Finish Line Inc. will make e-commerce a big part of Paiva, a new specialty chain aimed at active women age 25-40. In spring The Finish Line, No. 130 in the Internet Retailer Top 400 Guide to Retail Web Sites, will roll out Paiva, a mall-based chain that targets younger active women who exercise ...




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