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Ralph Lauren kicks off interactive e-commerce at Rugby.com
Sep. 1, 2008 It may be late to the game of e-commerce, but Ralph Lauren Media LLC’s Rugby.com is entering the world of online retailing in a big-league way with Web 2.0-powered features. Even Rugby stores will mark the online debut with touch-screen windows for street-side e-commerce. Rugby.com, up until now a ...
With Swiss Colony as parent, Montgomery Ward brand blossoms anew
Sep. 1, 2008 It’s the brand that just won’t quit. Montgomery Ward, founded in 1872 as the first retail mail-order catalog, will re-emerge a second time this month as a retail e-commerce site operated by its new parent, The Swiss Colony Inc. The relaunch by Swiss Colony, which acquired the venerable brand last month ...
Education and Entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...
JCP.com previews teen fall fashions— online, on TV and in the movies
Sep. 1, 2008 The return to school kicks off one of retail’s busiest seasons, and J.C. Penney Co. Inc. is looking to a new mini-site to help capture consumer spending. The mini-site, JCP.com/getthatlook, is part of an integrated marketing campaign that will span Penney’s e-commerce sites and television advertising ...
Supermarket sweep
Sep. 1, 2008 Where the web powers more than e-commerce By Mary Wagner Picture this: Busy Mom has drained the last bit of the last carton of milk in the house into her bowl of cereal. Before tossing away the empty container, she scans its bar code on a device built into the front of her refrigerator. That device ...
E-retailer lets customers buy carbon offsets to balance shipping impact
Aug. 28, 2008 PlanetShoes.com, which calls itself “the eco-logical shoe shop,” has introduced a new program that lets consumers offset the environmental impact of packing and shipping their purchases. Customers who participate in CarbonFree Plus Shipping pay an extra fee—typically $1.01 to $1.75—that the ...
Air Compressors Direct inflates its site features
Aug. 28, 2008 With a redesigned web site geared toward greater interactivity with shoppers, Air Compressors Direct is better able to present the broad uses of its narrow product line and drive up visitor-to-sales conversions by 20% while reducing advertising costs, says Jon Hoch, founder and CEO of parent ...
As the economy and gas prices weigh heavy, school shoppers go online
Aug. 28, 2008 The majority of parents and students are cutting back on their back-to-school spending this year, a new survey says. 60% of parents and 62% of students report they are decreasing what they spend on shopping for the upcoming school year, according to online research firm Zoomerang. 10% of ...
Revenue slides 15% in Q2 for eCost.com
Aug. 27, 2008 Mass merchant eCost.com reported sales of $23 million for the second quarter of 2008, down by about 15% compared with $27.1 million for the same period in 2007. Despite the decrease in quarterly revenue, the company expects new web stores and site upgrades to boost full-year sales. The company attributes ...
HappyGreenBaby.com Adds Gift Registry Service Powered by eWish.com
Aug. 27, 2008 Fort Collins, CO, August 25, 2008. HappyGreenBaby an online baby boutique featuring the best in eco-friendly and sustainably produced baby clothes and baby gear has added an online gift registry service. Annie Angelo, President, says the idea for HappyGreenBaby was born from the influx of babies coming ...
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