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Cooking.com hires a new head of ad sales
Oct. 6, 2008 Cooking.com, No. 165 in the Internet Retailer Top 500 Guide, has hired Joseph Tripp as vice president of advertising sales. He will be responsible for developing and executing sales strategies for ads at Cooking.com. “In addition to an award-winning shopping site, Cooking.com continues to ...
Akamai Accelerates Metacafe Site, Leading to Significant Impact on Page Views and Video Consumption
Oct. 2, 2008 Accelerating the global entertainment site`s dynamic content helps deliver an exceptional short-form video experience that keeps viewers coming back CAMBRIDGE, MA - September 23, 2008 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise ...
Wet Seal makes a splash with online videos to engage shoppers
Oct. 2, 2008 By getting shoppers to participate in an online video contest on YouTube, The Wet Seal Inc. has helped to attract a growing base of shoppers who create personalized virtual outfits on WetSeal.com and drive up conversion rates, says Dayna Bateman, senior strategic analyst at Fry Inc., which works with ...
Spending on online video marketing to top $2 billion by 2012, study says
Oct. 2, 2008 Retailers will increase their spending on online video marketing campaigns at a compound annual growth rate of 73% over the next several years, Forrester Research Inc. says. Spending by retailers on online video marketing will reach $338 million this year, up from $158 million in 2007, then continue ...
YouTube dominates as consumers view more than 11 billion July online videos
Oct. 2, 2008 The power of online video as a way of engaging consumers continues to grow, as U.S. consumers watched more than 11.4 billion videos on the web in July, up from 9.08 billion in July 2007, comScore Inc. reports. Google Inc., meanwhile, has increased its dominance in serving up online videos. Web sites ...
ExactTarget Unveils Online Business Community, 3sixty
Oct. 2, 2008 New social network connects ExactTarget users in an effort to encourage open conversation and collaboration INDIANAPOLIS, IND. – September 23, 2008: ExactTarget Connections ’08 Conference – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is introducing ExactTarget ...
KickApps Video Players Support Video Ad Solutions for Ad Networks and Direct Sales by Publishers
Oct. 2, 2008 New Features Makes it Easier For Web Publishers to Monetize Online Video New York, September 24, 2008 – KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, today announced that it has made it extremely easy for web publishers to add video advertising ...
Moosejaw Mountaineering Embarks On New Online Effort to Engage the Socially Connected Consumer
Oct. 2, 2008 ARMONK, N.Y. and Madison Heights, MI – September 30, 2008 – IBM (NYSE: IBM) today announced that Moosejaw Mountaineering, one of the nation’s fastest growing outdoor equipment retailers, has revamped its e-commerce platform to boost the customer experience, court savvy socially connected consumers ...
Easy2 Technologies Announces Strategic Partnerships
Oct. 2, 2008 10.1.08 Easy2 Technologies, a leading full-service provider of rich retail content and online product demonstrations, has announced a number of new partnerships with online retailers including Circuit City, The Source by Circuit City, Home Decor Products, Inc. and EB Carlson. Easy2 will serve as the ...
SPONSORED SUPPLEMENT: Customer service: Raising the stakes as customers expect more
Oct. 1, 2008 Whether outsourcing customer service or doing it in house, retailers must manage complexity and responsiveness to give shoppers the help they seek. As more consumers shop online they expect e-retailers to provide the same level of personalized, proactive customer service they could receive in a store ...
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