Internet Retailer - Merchandising In An Age Of Virtual Stores


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Radiator.com boosts conversions with live chat-call service
Jun. 14, 2007 Visitors to Radiator.com used to convert to buyers at a rate of 1-2%, close to the average rate for online retailing, but among those that use a new call-back feature, the conversion rate climbs to 35-40%, director of sales and marketing John Thys tells InternetRetailer.com. “We find it’s always best ...




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