Internet Retailer - Merchandising In An Age Of Virtual Stores


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Scholastic rolls out online place for parents and kids to play
May 28, 2008 Children’s educational products publisher and retailer Scholastic Inc. has launched the Parent Activity Center, a new play space at Scholastic.com where parents and their young children up to age 8 can play and learn together. Parents also can find information on their child’s learning and development ...

Scholastic turns the page on more digital publishing ventures
Feb. 13, 2008 Scholastic Inc. is developing an aggressive plan to become a bigger publisher of digital media. In January, Scholastic, No. 41 in the Internet Retailer Top 500 Guide, launched Scholastic.com/StudyJams, a new digital community for students studying math and science, and Teacher Book Wizard, a new web ...

Modern Art
Jan. 1, 2008 In web site design, technology and art come together By Mark Brohan When PC Universe Inc. redesigned its web site last year, the company knew that just giving the home page a new treatment wasn’t enough to energize sales or take market share from competitors. It wanted a site with better features and ...
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Summer was hardly a vacation for Scholastic.com
Oct. 31, 2007 Scholastic Inc. certainly didn’t take the summer off. Just in time for fall -- Scholastic’s busiest time of the year when its main teacher, parent and student web site logs more than 2.5 million unique monthly visitors -- the company has completed an extensive redesign. In July, in time for back-to ...

Scholastic develops a sense of community
Feb. 7, 2007 Scholastic is continuing down a path of building more online communities for its core interactive customers: teachers, students and parents. In 2007, Scholastic will be adding new interactive tools and subscription services that enable teachers to design digital lesson plans and then download and print ...

Seth Radwell takes on new responsibilities at Scholastic
Dec. 5, 2006 Seth D. Radwell has been named president of Scholastic at Home, the direct-to-home operation of children’s publishing and media company Scholastic Corp. Radwell had been president of eScholastic, the company’s online information and e-commerce division. Radwell will continue in his position as head ...

Internet Retailer 2006: Report from the conference
Aug. 1, 2006 A convergence of technology and customer desires One of the major themes of Internet Retailer 2006 Conference & Exhibition, June 5-7, revolved around using technology to meet customer needs. From the Keynote Address through the final breakoutsessions, 78 speakers in 45 sessions focused on the importance ...
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Scholastic adopts a multi-tiered lesson plan for e-commerce
Jun. 8, 2006 Scholastic Corp. is making the successful transition from a one-track content provider into a multi-faceted web retailer that’s generating revenue by combining online shopping, content and an interactive community into a single business model, e-Scholastic president Seth Radwell told attendees June ...

Market segmentation in an age of e-commerce
Jun. 1, 2006 Scholastic.com, one of the 50 largest online retailers, is constantly re-inventing how it markets to and relates to customers. Seth Radwell, president of the e-Scholastic Division of Scholastic, will discuss how Scholastic approaches the market by segmenting its audience into three groups and addressing ...

Internet Retailer 2006
May 1, 2006 A preview of what speakers will discuss at Internet Retailer 2006: Taking E-Retailing to the Next Level. Ten years after the start of the online retailing revolution, shopping and buying over the Internet have become mainstream. 7% of all retail sales take place online today and experts predict that ...
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