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Staples puts its offline circulars online
Oct. 29, 2001 One of the ways in which multi-channel retailers leverage the web is by putting offline media online and using it to promote sales in all channels. The latest retailer to make additional use of offline promotion is Staples Inc. Staples has started posting its sales circulars at Staples.com through ...
How Sears is achieving a multi-channel payoff from the web
Sep. 1, 2001 By Andrea McKenna Findlay Since the start of the online retailing revolution, Hoffman Estates, Ill.-based Sears Roebuck and Co. has had a web plan. But when the dot-com hysteria hit, some critics bashed Sears—and all large department stores—as lollygaggers because they were slow to put all their products ...
CROSSMEDIA SERVICES, INC. AND AOL’S DIGITAL CITY TEAM UP TO DELIVER LOCAL RETAIL SALES & PROMOTION OFFERS TO CONSUMERS
Aug. 28, 2001 Visitors to Digital City Save Time and Money by Accessing Retail Deals in Their Local City Provided by CrossMedia Services CHICAGO, IL, AUGUST 24, 2001 – CrossMedia Services, Inc., the leading online provider of in-store sales and promotions services for retail advertisers and manufacturers, today ...
True Value takes its sales circulars to the web
Aug. 22, 2001 Hardware shoppers now will be able to find what’s on sale at their local True Value hardware stores by checking the sales flyer at TrueValue.com. Chicago-based TruServe Corp., which represents 6,000 hardware stores nationwide, has selected CrossMedia Services to develop and operate TruServ`s offering ...
Online sales flyers give retailers another way to reach shoppers
July 1, 2001 By Andrea McKenna Findlay Since the crash of the dot-com pure-play retailers, the web is looking more and more like traditional retailing. Brand is king and playing on brand loyalty is the key to sales. So it stands to reason that retailers will replicate in the online world what has been successful ...
Sears.com uses SalesHound to help customers find products on sale
May 23, 2001 Sears.com uses SalesHound to help customers find products on sale Proponents of online circulars have long sought the big user who would give credibility to their product. They may finally have found one. Sears.com last week began featuring an online sales circular under the “Browse This Week’s Ad ...
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