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AOL’s ad network tops the charts in March, comScore says
Apr. 15, 2008 AOL’s ad network tops the charts in March, comScore says AOL’s Platform-A ad network put ads before nearly 91% of U.S. Internet users in March, and the top 15 networks combined reached 50% of users, comScore reports. But there are also a growing roster of targeted ad networks, such as Indieclick, which ...
Big Internet players stake their claims in the online advertising gold rush
Oct. 1, 2007 Total advertising spend in the U.S. declined 0.3% in the first six months of the year. But online display advertising was up 17.7%, says TNS Media Intelligence. That helps explain why major Internet players are rushing to acquire online advertising companies and introducing new technologies to help ... Related Searches: sterling commerce
IAB LAUNCHES INDUSTRY’S FIRST DATABASE OF ADVERTISING SPECIFICATIONS, SIMPLIFIES INTERACTIVE ADVERTISING PROCESS
Jun. 15, 2007 New York, NY -- (June 11, 2007) The Interactive Advertising Bureau (IAB) has launched the interactive industry’s first centralized database of specifications for ad units. The Creative Specs Database launches with the ad unit specifications of 88 major publishers within the interactive space. “We are ...
We know who you are—and you like green tea
May 1, 2007 While some marketers grumble about limited inventory for effective contextual ad placement, beverage brand Snapple Green Tea has found out there’s plenty—for those willing to look beyond the obvious. Snapple turned to behavioral ad targeting in launching an online campaign for its new Good for You ...
How behavioral ad targeting lifted online campaign results for Snapple
Mar. 29, 2007 When ad placement in the obvious online venues is pricey for a fledgling product, digging deeper into the behavioral attributes of consumers to find interested audiences elsewhere can yield some surprising —and less expensive—opportunities. That’s what beverage brand Snapple found out when launching ...
IAB ELECTS 10 NEW MEMBERS TO THE BOARD OF DIRECTORS
Nov. 13, 2006 New York, NY (November 8, 2006) – The Interactive Advertising Bureau (IAB) announced today that it has elected ten new members and re-elected six sitting members to its Board of Directors. The terms begin immediately and extend for three-years. Jim Spanfeller, President and CEO, Forbes.com, remains ...
Targeting behavior to catch the most customers with online ads
Nov. 1, 2006 Conventional wisdom says that to catch a fish, you have to go where the fish are. But to stretch a metaphor, fish aren’t always where you’d expect to find them. In fact, ad network BlueLithium found in a study that behaviorally targeted online advertising often produced a higher conversion rate when ...
Serving ads out of context one way to drive up conversions, study shows
Oct. 18, 2006 Marketers plotting where to put their online ad dollars for Q4–and beyond–might consider cranking into their plans findings from a study by online advertising network BlueLithium. The study found that behaviorally-targeted online advertising generally got higher conversions when served out of context ...
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