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Online shoppers turn to Walmart.com as they seek to stretch their dollars
Sep. 5, 2008 Traffic to Walmart.com grew 17% year-over-year to nearly 26.17 million in July as budget-conscious consumers looked to low-priced retailers in an effort to get more for their money. But the jump wasn’t enough to top eBay Inc. The online marketplace took top prize for traffic to online retail ...
SPONSORED SUPPLEMENT:E-mail marketing: Sweating the details to create success
Sep. 1, 2008 SPONSORED SUPPLEMENT:E-mail marketing: Sweating the details to create success Little changes—more relevant content, focused subject lines and careful attention to images and text—can dramatically boost e-mail campaign performance. Sponsored Supplement: E-mail marketing: Sweating the details to create ... Related Searches: strongmail
All Together Now
Sep. 1, 2008 Syncing your search campaigns with warehouse inventory By Mark Simon Imagine the following scenario. You run an online shoe store. A major movie star walks down the red carpet wearing what, until now, was your worst-selling pair of shoes. She tells the world how much she loves those shoes, and how ...
Exit Strategy
Sep. 1, 2008 An ounce of prevention is worth a pound of cure when fulfillment flounders By Mary Wagner For an e-retailer trying to balance growth demands, marketing and advertising, staffing and the multitude of other balls that web merchants must juggle, sometimes it makes sense to parcel out parts of the business ...
A Single View
Sep. 1, 2008 Blending data from web and store channels can help retailers better understand customers By Bill Siwicki Mountain Equipment Co-op already has what many multi-channel retailers are striving for—a single view of all customer data. Every piece of customer information, whether it comes from the e-commerce ... Related Searches: bill siwicki
Corralling Content
Sep. 1, 2008 Compelling content can drive sales, the trick is managing it well By Katie Deatsch As the Internet has progressed so have consumers’ expectations from e-retailers. Online shoppers accustomed to watching videos on YouTube and seeing Flash sequences in ads all over the web expect the same kind of rich ... Related Searches: lobaugh
Supermarket sweep
Sep. 1, 2008 Where the web powers more than e-commerce By Mary Wagner Picture this: Busy Mom has drained the last bit of the last carton of milk in the house into her bowl of cereal. Before tossing away the empty container, she scans its bar code on a device built into the front of her refrigerator. That device ... Related Searches: freshdirect
Advantage: Amazon
Sep. 1, 2008 Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? By Don Davis Amazon.com Inc., already the dominant online retailer with more than double the 2007 web sales ... Related Searches: amazon market share 2007 | amazon market share | amazon | average conversion rates
Visa, Chase offer mobile deals for retail goods
Aug. 29, 2008 Visa Inc. and J.P. Morgan Chase & Co. are teaming up on a pilot program in Phoenix that delivers personalized text-message coupons from retailers to consumers’ cell phones. The offers are redeemable in stores or online. The program, targeting primarily consumers in the 18-34 age group, lets Chase ...
La Capsule Sportive personalizes web site
Aug. 28, 2008 La Capsule Sportive, a Quebec-based retailer of sports merchandise, is building a new retail web site to support its plans to expand its product line and market reach, the retailer says. La Capsule, which specializes in retailing merchandise related to the Montreal Canadiens professional hockey team ...
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