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Great expectations
Sep. 1, 2008 While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology. By Mark Brohan While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology By Mark Brohan With new web applications ...
Supermarket sweep
Sep. 1, 2008 Where the web powers more than e-commerce By Mary Wagner Picture this: Busy Mom has drained the last bit of the last carton of milk in the house into her bowl of cereal. Before tossing away the empty container, she scans its bar code on a device built into the front of her refrigerator. That device ...
Advantage: Amazon
Sep. 1, 2008 Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? By Don Davis Amazon.com Inc., already the dominant online retailer with more than double the 2007 web sales ...
New Capital Wave
Sep. 1, 2008 For retailers on the cutting edge of Internet retailing, investors have cash to spend. By Paul Demery Madrona Venture Group, one of the original backers of Amazon.com Inc. and still a major player in funding new e-commerce companies, considers its early support of what has become the world’s largest ...
U.S. Auto Parts’ Q2 sales coast in at $43.1 million, a 2.4% increase
Aug. 27, 2008 U.S. Auto Parts Network Inc. reported net sales for the second quarter of 2008 were $43.1 million, an increase of 2.4% from $42.1 million in the prior year period. But the online provider of automotive aftermarket parts and accessories also posted a net loss of $12.1 million. U.S. Auto ...
The web will make up 28% of smaller firms’ ad spend next year, study says
Aug. 21, 2008 The down economy won’t have an impact small and medium businesses’ advertising spending over the next year, according to a new report from The Kelsey Group, a company that researches local media and advertising. 81% of such advertisers plan to spend the same amount or more on ads over the next 12 months ...
Covario Pioneers New Algorithm for Improving Performance of Paid Search Programs by Leveraging Organic Search Results at Keyword Level
Aug. 21, 2008 Company upgrades flagship solution with Search Synergy Score, with initial results showing significant ROI improvements by better balancing SEO and SEM efforts down to the keyword level SES SAN JOSE (SAN JOSE, Calif.) and SAN DIEGO — August 21, 2008 — Covario, Inc., the leader in interactive marketing ...
New Digital Ad Company Analog Analytics Optimizes Interactive “Super Banner” Ads to Increase Value and Conversion Rate of Online Campaigns
Aug. 21, 2008 New Super Banner Ads increase sales at retail stores and call centers San Diego, Calif, Aug 18, 2008 – Analog Analytics, a digital advertising company specializing in integrating and optimizing interactive direct response marketing, today announced it will be offering “Super Banner” online ads to help ...
Upgrading to new e-commerce technology requires testing, study says
Aug. 14, 2008 Retailers of all sizes report that limitations imposed by existing technology and infrastructure are the top obstacle to upgrading the shopping experience, according to a new study released this week from Retail Systems Research LLC. Moreover, migrating to new technology features—like online videos ...
London based European affiliate network Webgains breaks into US market
Aug. 11, 2008 4th Webgains, a division of adpepper media International N.V. and one of the fastest growing affiliate marketing networks worldwide, today announced the opening of offices in the USA. The US platform will launch with six affiliate programmes including Yes Asia (www.yesasia.com), YesStyle (www.yesstyle ...
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