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E-retailers test out social media for back- to- school promotions
Aug. 19, 2008 While students get ready to start hitting the books and cramming for tests, e-retailers are conducting tests of their own, trying out social media marketing campaigns to target teens and young adults, according to new information from JupiterResearch. Multi-channel retailer J.C.Penney, No. 15 in the ...
Shop.com Helps Busy Moms Save Time and Money This Back-To-School Season
Aug. 5, 2008 New Kids Department Debuts At One of the Biggest Back-to-School Shopping Destinations On the Web MONTEREY, CALIF., JULY 31, 2008 - - To help take the “stresswork” out of back-to-school shopping, SHOP.com (www.shop.com), the destination comparison shopping engine designed for women, today announced ...
Getting Together
Aug. 1, 2008 Some e-retailers are jumping into Web 2.0 with online forums, aiming to create customer loyalty By Bill Siwicki Four married couples in the U.S. all met at the same place. They weren’t high school sweethearts. They didn’t find each other in college or at church or at a bar. They met in the online forum ... Related Searches: bill siwicki
Most young teens have purchased online, survey shows
July 28, 2008 58% of teens 13 to 17 have made a purchase online, according to a survey by market research firms OTX and Intelligence Group. The average monthly spend among online shoppers in this age group is $46, and 26% of respondents say they spend more than $50 per month. They mostly buy clothing, music, books ...
The web drives retail
Jun. 1, 2008 Merchants beef up their current sites and launch new brands online to make the Internet do more By Mark Brohan When American Eagle Outfitters Inc. introduces its fourth major retail brand this fall in time for the holiday shopping season, the launch won’t feature a ribbon cutting ceremony or a spotlight ... Related Searches: abercrombie fitch | average holiday spending for 2007 | facebook | gap
Raising the Stakes
May 1, 2008 E-retailers must invest a lot more to keep customer loyalty by Don Davis Each year for the past decade a steady stream of consumers has flowed into the ranks of online shoppers, providing a natural lift for e-commerce. But that stream is slowing noticeably as the pool of consumers who have not shopped ... Related Searches: don davis | gsi | zazzle | toys
We-commerce
May 1, 2008 Retailers creating presences on the big three social networks are making minimal investments in attempts to gain maximum exposure. But what is the ROI? By Bill Siwicki It begins underwater. Above, the sun hits the surface, creating a glow that casts six figures in shadow, shadows that at first appear ... Related Searches: online marketing budget | greg patterson | bill siwicki | dayna bateman
Google Gets E-Retailers Rolling on Analytics
Apr. 1, 2008 Its free starter kit gets more merchants going. What’s next? By Mary Wagner If customer data points were gumdrops or jawbreakers, then e-retailers using web analytics would be like kids in a candy store. A pile of data on what brought customers to a site, what they bought and why can be as tantalizing ... Related Searches: blue nile | mary wagner | coremetrics
Aéropostale Targets Teens More Effectively with Coremetrics
Mar. 20, 2008 Coremetrics Enables Fashion Retailer to Optimize Online Marketing Spend SAN MATEO, Calif., March 19, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Aéropostale, Inc. has selected Coremetrics to optimize online marketing spend, enhance merchandising ... Related Searches: aeropostale online sales | online buying habits | coremetrics
Online video sells, especially when it feels real, experts say
Mar. 7, 2008 Online video can help sell, especially if the videos are authentic, relevant and entertaining, said speakers this week at an Electronic Retailing Association eRetailer Summit in Miami. SensiClear, a new acne medication that launched in January, says its corporate site that includes video is converting ... Related Searches: video | online video
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