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date
Online retail chief takes back top marketing spot at Macy’s
Jun. 4, 2007 Peter Sachse, who gave up his post as chief marketing officer to head up Macys.com in February 2006, has returned to the company’s top marketing position. He will continue to head up the online operations of Macy’s Inc., the nation’s largest traditional department store chain, which has officially ... Related Searches: bloomingdales | bloomingdale's | macy's
M Is For Multi-channel
Jun. 1, 2007 Macy’s goes national, online and off, with the twentysomething shopper in its sights By Don Davis “Hope springs eternal” was the advertising theme this spring for Macy’s Inc., which was appropriate for a company that now owns the largest collection of U.S. department stores, a retail format whose demise ... Related Searches: neiman marcus | bloomingdale's | bloomingdales | mattress
Federated budgets another $100 million in direct-to-consumer development
Apr. 5, 2007 Federated Department Stores Inc. reports that it will spend $100 million this year and next to support growth in its direct-to-consumer businesses, including Macys.com, Bloomingdales.com, Bloomingdale`s By Mail, MacysWeddingChannel.com and BloomingdalesWeddingChannel.com. The amount is part of Federated ... Related Searches: bloomingdale's | bloomingdales | macy's
Federated gives Macys.com a dedicated distribution facility
Feb. 14, 2007 Federated Department Stores is close to opening a state-of-the-art distribution center that will service only Macys.com and Federated’s direct-to-consumer business. The 600,000 square foot facility located near Portland, Tenn., will open this spring and employ about 500 people, says Macys.com CEO Peter ...
Reviving the Web Sites
Mar. 1, 2006 Federated puts its faith—and $130 million—into online stores By Linda Punch It’s been a rocky existence for Federated Department Stores Inc.’s web strategy. Four years ago, Federated announced that Bloomingdales.com would become a brochureware site, pointing customers to Bloomingdale’s stores, and ... Related Searches: macy's | bloomingdales
On the heels of Federated’s web investment, Macys.com gets a new chairman
Feb. 21, 2006 In a move to more closely integrate Macys.com with the growing Macy’s store chain, Federated Department Stores Inc. has appointed Federated marketing veteran Peter Sachse to the new position of chairman of Macys.com. Top oversight of Macys.com will transition to Sachse, Federated’s former chief marketing ... Related Searches: macy's
Federated plans major upgrade to Macy’s and Bloomingdale’s web sites
Jan. 25, 2006 Federated Department Stores Inc. plans to invest $130 million in infrastructure improvements and service enhancements to its direct-to-consumer businesses, including Macys.com, Bloomingdales.com, MacysWeddingChannel.com and BloomingdalesWeddingChannel.com, over the next two years, the company said ...
At Federated, the web focus is on driving multi-channel sales
Jan. 16, 2006 Federated Department Stores Inc. has built up its e-commerce unit into a business that “generates several hundred millions of dollars per year,” but Federated is most concerned with using the web to identify and drive multi-channel sales, chairman and CEO Terry J. Lundgren told attendees Monday at ...
Macy’s launches a web site to attract younger shoppers
Feb. 23, 2005 Macy`s has launched a web site aimed at teen girls and young adult women. Macy’s ThisIt.com features current hot trends in fashion, music and other areas. Designed and built by Macys.com using Macromedia Flex technology, a tool to create rich media applications, the site will provide users with dynamic ...
Slowly the dot-com orphans are coming home
Mar. 1, 2003 All of sudden, the idea seems so 1990s: Spin off your dot-com so the hip, fast-moving techno-somethings who run the company won’t be bogged down by the corporate suits who only want to do things the way they’ve always done things. Today, doing things the way they’ve always been done is known as leveraging ...
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