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StubHub.com sharpens e-mail campaign and prompts more consumers to click
Oct. 6, 2008 EBay subsidiary StubHub.com’s online marketplace for buying and selling event tickets is getting more opens and click-throughs thanks to more targeted e-mails. E-mails that are segmented by recipients’ ZIP codes as well as their preferences and interests have a 10% higher open rate and 6 ...
EBay buys Bill Me Later and plans to cut staff by 10%
Oct. 6, 2008 EBay will pay $820 million in cash and $125 in outstanding options for Bill Me Later, whose technology enables retailers to grant instant credit to consumers, for instance allowing merchants to offer payment in 90 days at no interest . The company will buy Danish classified ad site dba.dk ...
GSI Commerce to buy fulfillment and customer service vendor for $52 million
Oct. 6, 2008 E-commerce platform provider GSI Commerce is buying Innotrac Corp., an e-commerce fulfillment and customer service vendor, for $52 million in cash and stock. The acquisition is expected to close in the first half of 2009. GSI says the purchase will boost its client base and expand its North ...
Golfsmith tees up a new chief operating officer
Oct. 6, 2008 Golfsmith International Holdings Inc. has named Sue E. Gove executive vice president and chief operating officer. Gove will oversee finance, supply chain and distribution, human resources, information technology, and loss prevention. Gove has been an independent consultant since April 2006 ...
RadioShack names a new chief marketing officer
Oct. 6, 2008 Lee Applbaum has been named executive vice president and chief marketing officer at electronics retailer RadioShack Corp. He will be responsible for advertising, brand management, customer relations management and marketing for the company’s stores and e-commerce site, which is No. 235 in ...
SEM, site search and e-mail key technologies for retailers, survey finds
Oct. 6, 2008 89% of retailers that employ search engine marketing, 85% that feature site search and 82% that use e-mail marketing say the technologies and tactics are “important” or “very important” to their retail business, a new survey says. When it comes to newer technologies and tactics, 40% that ...
Direct Marketing Association Announces Partnership to Create Arab DMA in Saudi Arabia
Oct. 6, 2008 DMA to Support Development of Arab Direct Marketing Association Will Provide Best Practices, Research, Self-Regulation Tools, and Education Services New York, NY, October 3, 2008 — The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is currently ...
AlertSite Appoints Ken Godskind Chief Strategy Officer
Oct. 6, 2008 Godskind will now lead the company`s strategic objectives and expansion efforts to bring Web performance monitoring solutions to businesses around the globe COCONUT CREEK, Fla.-September 24, 2008-AlertSite®, a leading provider of Web site performance management solutions, announced today Ken Godskind ...
Leximancer Closes $1 Million in Private Funding
Oct. 6, 2008 Powerful customer intelligence software attractive to private investors BOULDER, Colo. September 23, 2008 - Leximancer, a privately-held Customer Experience Management (CEM) and actionable social media software company, today announced securing interim investment of $1 million through new private investors ...
Ability Commerce Names Cindy Smith Director of Sales
Oct. 6, 2008 Delray Beach, FL, September 22, 2008 – Ability Commerce, ecommerce software developer and solutions provider, has appointed Cindy Smith as Director of Sales for the Delray Beach, Florida-based company. Smith’s appointment continues Ability Commerce’s expansion of sales coverage for their leading edge ...
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