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Money in the E-Mail
Oct. 1, 2008 Finding the right e-mail frequency for maximum profit By Arthur Middleton Hughes What happens to revenue from sales when you increase the frequency of your promotional e-mails to subscribers? Answer: it usually goes up, which is why some retailers are sending e-mails to their subscribers close to 365 ...
Design is critical for creating a successful e-mail message
Apr. 10, 2008 For a successful e-mail marketing program, online retailers need to create a design that supports the overall direction of the program, ExactTarget, an e-mail service provider, says in a new report. In creating a plan, marketers need to answer what the business purpose of the e-mail communication is ... Related Searches: conversion rate statistics
New e-mail marketing program is a sweet spot for Jelly Belly
Mar. 21, 2008 Confectioner Jelly Belly Candy Co. says an overhaul of its e-mail marketing program spurred a 46% increase in conversions and a rise in both deliverability and open rates. And the retailer saved money. In August, the candy maker, which sells sweets both online and to distributors, decided it needed ...
The new obstacles to e-mail delivery
Nov. 1, 2007 Challenges to e-mail delivery now focus on the sender and not the message. Retailers have to adopt new strategies to ensure a sparkling reputation. By Don Davis Consumers are increasingly disgusted with unwanted e-mail. They and the Internet service providers that funnel e-mail to them are continually ... Related Searches: strongmail | email marketing | don davis
Retailers are getting better at welcome e-mails—when they send them at all
Sep. 28, 2007 Retailers still have some catching up to do in their thinking about how to use e-mail, says a new report from The Email Experience Council, a unit of the Direct Marketing Association, a trade group that represents direct marketers and catalogers. Its second annual study of 118 online retailers’ e-mail ...
Expanded e-mail marketing helps increase sales at AmericanMeadows.com
July 12, 2007 An expanded e-mail marketing program is helping to increase sales at wildflower seed site AmericanMeadows.com, according to CEO Ray Allen. American Meadows, which also relaunched its site in January, switched to e-mail marketing vendor Bronto.com about two months ago, Allen says. Until then, American ...
U.S. consumers savvy about tools used to report and control spam
Mar. 29, 2007 The average American is extremely e-mail savvy and knows what methods to use to manage e-mail and spam, according to a new survey from the Email Sender and Provider Coalition. 73% of those responding have used e-mail for six or more years, and more than 80% check their e-mail at least once a day. More ...
MYBUYS LAUNCHES COMPANY AND INTRODUCES FIRST BEHAVIORAL EMARKETING SERVICE FOR ECOMMERCE
Oct. 24, 2006 MyBuys Outperforms Traditional Marketing Efforts by More Than 10 Times Redwood City, Calif. - October 23, 2006 - MyBuys, a privately funded start-up based in Redwood City, California, today announced its official launch, as well as its first offering, MyBuys Behavioral eMarketing„§. It is the only ... Related Searches: mybuys
Energizing E-mail
Aug. 1, 2006 How Road Runner Sports improved traction with e-mail and short-circuited customer burnout By Linda Punch Until 10 months ago, Road Runner Sports’ e-mail marketing philosophy could be best summed up as “the more mailings the better.” The retailer blasted out e-mails promoting discounts and other promotions ... Related Searches: road runner sports | cheetahmail
E-mail best practices use low among marketers, EmailLabs audit finds
July 13, 2006 A decade of commercial use has given rise to a number of “best practices” in marketing e-mail, but not every marketer uses them. An EmailLabs audit of more than 200 commercial users, of which about a third were retailers, determined that only one of 18 best practices identified by e-mail services providers ...
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