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WebTrends Video Tracking Breaks New Ground in Online Audience Engagement
July 22, 2008 New solution enables marketers to measure, improve visitors’ engagement with online video regardless of media format. PORTLAND, OR - July 17, 2008 - WebTrends Inc., a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers ...

Bin Ends adds Twitter to its marketing menu
July 22, 2008 Discount online wine and spirits retailer Bin Ends is streaming live online videos of wine tastings with pros that consumers can view via the Twitter social network. Those interested in watching a live tasting create a profile on Twitter, then receive notifications of upcoming events via the ...

Panther Express Selected to Power VerticalResponse EMail Marketing and Survey Programs
July 21, 2008 Panther Delivers with 100% Reliability New York, NY – (July 21, 2008) – Panther Express, ( www.pantherexpress.net) a leading global provider of high-performance content delivery services, today announced they have been selected as the content delivery network (CDN) for VerticalResponse, Inc., the leading ...

Blockbuster names Warner Bros. veteran to head up digital content
July 21, 2008 Jeffrey Calman, a former head of video on demand operations at Warner Bros. Entertainment Inc., will lead efforts to acquire digital content at Blockbuster Inc. in a new position as vice president of studio relations and new media. "Jeff`s extensive background in all aspects of the acquisition ...

24% of mobile phone users enticed by mobile marketing
July 21, 2008 24% of mobile phone users have responded to a mobile marketing offer, according to a new survey by the Direct Marketing Association. Text message promotions were the most successful: 70% cited text messages as the avenue in which they responded to mobile marketing efforts. Younger consumers are drawn ...

Verizon’s Business Link Rewards Program Launches Online Mall
July 18, 2008 Small and Medium-Sized Businesses Can Earn Unlimited Bonus Credits With The Verizon Business Links Rewards Online Mall; Shopping Destination Has More Than 350 Retailers Offering Discounts NEW YORK, July 15, 2008 – Verizon’s small- and medium-sized business customers participating in the Business Link ...

Amazon launches a streaming video test
July 18, 2008 Streaming video from the web to consumers’ homes may well replace the DVD, and Amazon.com Inc., which sells lots of DVDs, appears intent on keeping pace with the advance of video-viewing technology. Amazon, No. 1 in the Internet Retailer Top 500 Guide, has launched a test of a new service called Video ...

Older Americans’ web use is starting to mirror that of younger consumers
July 18, 2008 The online behavior of Americans 50 years and older increasingly is mirroring the online behavior of younger Americans, including similar online shopping habits, according to a study from The Center for the Digital Future in conjunction with AARP, an organization for those 50 and over. The study found ...

For e-retailer of gas fireplace log sets, online video is the hottest thing
July 17, 2008 When GasLogGuys.com launched earlier this year, it spared no expense in showing shoppers what the actual flames of its gas log sets looked like. Of 300 different versions, the retailer spent more than $200,000 to produce online videos of 270—and sales surged, the retailer says. The hardest thing about ...

Goldspeed.com builds a home base for customer videos
July 17, 2008 After years of receiving unsolicited e-mailed comments from customers, web-only jewelry retailer Goldspeed.com is developing a more formal program of customer-generated content with a special place for loading and forwarding videos as marketing tools, CEO Neil Kugelman says. Focusing on providing value ...
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