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Education and Entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...
Great expectations
Sep. 1, 2008 While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology. By Mark Brohan While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology By Mark Brohan With new web applications ...
Advantage: Amazon
Sep. 1, 2008 Acing the competition with free shipping, low prices, broad selection and new technology, Amazon is growing faster than e-commerce as a whole. How can other online retailers stay in the game? By Don Davis Amazon.com Inc., already the dominant online retailer with more than double the 2007 web sales ...
New Capital Wave
Sep. 1, 2008 For retailers on the cutting edge of Internet retailing, investors have cash to spend. By Paul Demery Madrona Venture Group, one of the original backers of Amazon.com Inc. and still a major player in funding new e-commerce companies, considers its early support of what has become the world’s largest ...
Ralph Lauren kicks off interactive e-commerce at Rugby.com
Sep. 1, 2008 It may be late to the game of e-commerce, but Ralph Lauren Media LLC’s Rugby.com is entering the world of online retailing in a big-league way with Web 2.0-powered features. Even Rugby stores will mark the online debut with touch-screen windows for street-side e-commerce. Rugby.com, up until now a ...
Columbia gets more buzz for its buck with social marketing campaign
Aug. 27, 2008 Columbia Sportswear Company learned two things from an online contest it sponsored this spring: you can drive traffic from online forums and other sites without spending ad dollars, and that more consumers will enter a contest if it doesn’t require a lot of work. The Reel Stories contest ...
Web Merchant Enlists Power Players to Fight Credit Card Fraud
Aug. 26, 2008 IBM Power Systems™ and IBM i Solutions Help Merchants Stop Identity Theft NEW YORK, NY – August 20, 2008 – Adorama, a midsize company and a leading online retailer of photography and video gear, is combating credit card fraud with help from IBM, Curbstone Corporation, an IBM Advanced Business Partner ...
Apparel & Accessories
Aug. 26, 2008 Office Depot led all retail web sites in conversion rates—the percentage of visitors who make a purchase—in July, reports the Nielsen Online MegaView report, which provides information about trends at retail web sites. The top sites by conversion rates were: Office Depot, 26.9% 1-800-Flowers.com, 20 ...
Fabus to lead Livemercial Creative Services Teams
Aug. 25, 2008 VALPARAISO, Ind. – (Aug. 20, 2008) – Livemercial, the industry leader in single product direct response sales, has expanded its senior management team to include Michael “Mic” Fabus as Executive Vice President/Creative Director. “The addition of Mic to our senior management team is a demonstration ...
Equilibrium hires a new head of worldwide sales for its MediaRich product
Aug. 25, 2008 Equilibrium, a provider of media production and delivery technology, has hired Mary Crebassa as vice president, sales and marketing. She will lead worldwide sales and marketing for Equilibrium’s MediaRich Audio/Video Server products. Crebassa joins Equilibrium from Microsoft Corp., where she was a ...
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