Internet Retailer - Merchandising In An Age Of Virtual Stores


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With Swiss Colony as parent, Montgomery Ward brand blossoms anew
Sep. 1, 2008 It’s the brand that just won’t quit. Montgomery Ward, founded in 1872 as the first retail mail-order catalog, will re-emerge a second time this month as a retail e-commerce site operated by its new parent, The Swiss Colony Inc. The relaunch by Swiss Colony, which acquired the venerable brand last month ...
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A 19th century brand launches a 21st century promotion
Mar. 14, 2008 Montgomery Ward, which issued its first retail catalog in 1872 before there were telephones, is using the web and e-mail to breathe life back into the brand. The retailer has launched a promotion called “Tell a Friend About Wards and Win” that uses the Internet and e-mail to spread the word that Wards ...
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Wards.com rolls out new site search options for holiday shoppers
Nov. 29, 2007 Montgomery Ward has rolled out new site search capabilities on Wards.com that gives customers more options for searching through 50,000 products during the holiday shopping season. The new site search platform enables customers not only to search by keywords/phrases but to refine their searches by ...
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Montgomery Ward rolls out expanded web and catalog offerings
Oct. 9, 2007 Direct Marketing Services Inc., the owner of the Montgomery Ward brand, will expand its Wards.com retail e-commerce site to more than 50,000 products for the holiday shopping season, the company says. Last week it released its 180-page holiday catalog. “Our second holiday catalog is bigger than last ...
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Montgomery Ward site launches in Spanish
Jan. 16, 2007 Direct Marketing Services Inc., operators of the Montgomery Ward web site wards.com, has launched a Spanish version of the site at espanol.wards.com. Montgomery Ward`s customers also can shop in Spanish by clicking on the "En Espanol" link at the top corner at wards.com. "We have offered ...

Thanks for the memories
Oct. 11, 2006 Direct Marketing Services Inc. has launched the Montgomery Ward ‘Memories’ campaign and gift card giveaway. Consumers can visit Wards.com/Memories, share their favorite Montgomery Ward memory and enter a contest for a chance to win gift cards from the e-retailer. The giveaway ends December 1, 2006 ...

Fox Store was the fastest moving web site last week, Hitwise reports
Oct. 5, 2005 FoxStore.com, retailer of videos and games, was the fastest growing retail web site in market share of U.S. visits for the week ending Oct. 1 compared to the previous, week, according to Hitwise. FoxStore.com posted a 2,863% jump in market share, rising to the rank of 822 from the rank of 24,847 the ...




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