Internet Retailer - Merchandising In An Age Of Virtual Stores


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Videos improving sales at Pets United sites—if shoppers view them
Oct. 2, 2008 PetsUnited LLC has made a $1 million-plus commitment to video on its sites, with well over 1,200 videos across three of nine sites—Dog.com, Horse.com and Statelinetack.com—and plans to add more at the rate of about 100 videos per month. So far, “It appears that a general rule is, if someone watches ...

Getting personal
Jun. 1, 2007 Getting personal Retailers are turning to site personalization tools to get more intimate with customers By Bill Briggs Web site personalization is much like the dating process. Building a relationship between e-retailer and customers means getting to know what customers like and, equally important ...
Related Searches: petsunited | e-retail sales growth

Birds of a Feather
Mar. 1, 2007 Giving fans a forum can pay off for retailers seeking new ways to build traffic and sales By Elizabeth Gardner Though Horse.com’s community forum is not quite one year old, it ranks third in a Google search for “horse forum” and boasts more than 3,000 registered users and nearly 250,000 message posts ...
Related Searches: petsunited

PetsUnited aims for a dozen niche sites
Jan. 31, 2007 PetsUnited LLC has gone from one web site 18 months ago to seven and is reaching into new markets, with plans to add up to five more URLs by year’s end, says CEO Alex Tabibi. The company spent 2006 absorbing its acquisition of Country Supply, which became PetSupplies.com, and rolling out new URLs. ...
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No Horsing Around
Jun. 1, 2006 It`s a virtual zoo at PetsUnited, where animals - and sales - are multiplying By Bill Siwicki Dr. Doolittle could talk to the animals, but he didn’t do a lot of volume. At PetsUnited’s Forum.Dog.com, around 15,000 animal lovers talk about the animals every day. Creating such online forums for customers ...
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PetsUnited’s new e-commerce site is for the birds
Apr. 3, 2006 Multi-channel retailer Pets United LLC this month will launch Bird.com, the latest in its stable of e-commerce sites dedicated to individual species. Bird.com joins the ranks of Dog.com, Horse.com and Ferret.com. The company also operates PetSupplies.com. Bird.com is the result of the company’s recent ...
Related Searches: petsunited




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