Internet Retailer - Merchandising In An Age Of Virtual Stores


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10 secrets to paid search success
Jun. 1, 2008 By Bill Siwicki Paid search keeps e-retailers on their toes because the rules are constantly changing. Just when a marketer thinks he’s nailed it, the search engines throw a monkey wrench into the works by changing the way they operate, costs per click jump, or keyword performance mysteriously drops ...
Related Searches: most purchased products on the net | bill siwicki | nike | home improvement

Specialty/Non-Apparel For niche e-retailers, content is king
Dec. 1, 2007 Specialty/Non-Apparel For niche e-retailers, content is king Specialty/ Non-Apparel AmericanStationery.com Art.com Bulbs.com Diapers.com DrsFosterSmith.com Levenger.com PetsUnited PlumberSurplus.com PowerEquipmentDirect.com ShopPBS.com Shutterfly.com Step2.com Content is everything--that is the definitive ...
Related Searches: hot 100 | hot 100 best retail websites | babycenter

Food/Drug These retailers know how to sort things out
Dec. 1, 2007 Food/Drug These retailers know how to sort things out Food/Drug CarolsDaughter.com Drugstore.com FoodNetworkStore.com HarryandDavid.com KLWines.com LakeChamplainChocolates.com Lancome-USA.com MyMMs.com Romanicos.com Wine.com Where to begin when walking into a giant grocery store or drugstore? There ...
Related Searches: endeca | endeca costs | vitamin | lancome

CALLAWAY GOLF UTILIZES WEBCOLLAGE TO IMPROVE WEB SHOPPING EXPERIENCE
Nov. 19, 2007 NEW YORK, NY – November 13, 2007 – WebCollage, a leading provider of online content integration solutions for manufacturers and their channel partners, today announced that Callaway Golf Company is using WebCollage’s service to integrate product marketing content from its website to the websites of ...
Related Searches: webcollage

Callaway Golf tees up a new e-commerce executive
Sep. 24, 2007 Callaway Golf Interactive has a new general manager to replace CEO David Schofman who has left the company. Callaway’s e-commerce operation is now headed up by vice president and general manager Ira Williams. He joined Callaway, No. 221 in the Internet Retailer Top 500 Guide, in February with the understanding ...
Related Searches: golfsmith

IRCE 2007: Report from the Conference
Aug. 1, 2007 GENERAL SESSIONS JUNE 5, 2007 Innovation online Day 1 Keynote Address: The Web: Powering the Reinvention of Retailing Jim McCann, chairman and CEO, 1-800-Flowers.com Inc. See these other reports from IRCE 2007: Afternoon Breakout Sessions Workshops Media Center Interviews Although 1-800-Flowers.com ...
Related Searches: netflix market share | recreational equipment inc | irce 2007 | netshops

Manufacturer Callaway Golf takes a swing at resolving channel conflict
Jun. 14, 2007 Manufacturers want a direct relationship with the buyers of their brand—but that direct customer relationship has been closely guarded by retailers. In a session at Internet Retailer`s 2007 Conference and Exhibition, Callaway Golf Interactive CEO David Schofman outlined an innovative approach undertaken ...

Internet Retailer 2007 Conference & Exhibition
May 1, 2007 The Web: Powering the Reinvention of Retailing The Internet is no longer just another channel or just another way of doing business. It is transforming all aspects of retailing. Speakers at the Internet Retailer Conference & Exhibition will tell how they expect the industry to be changed by one ...
Related Searches: top 100 retail web sites lillian vernon | demographics of online shoppers | recreational equipment inc

Callaway Golf launches new online venture with retailers
Nov. 10, 2006 Callaway Golf Co. has launched an online store for direct-to-consumer sales of new golf equipment and apparel that will be fulfilled by retailers of the company’s products. Previously, Callaway sold only used Callaway products online through CallawayGolfPre-Owned.com. The new site—Shop.Callaway.Golf ...

Callaway Golf Interactive tees up technology for tomorrow
May 24, 2006 Near the end of 2005, Callaway Golf Interactive implemented overarching upgrades to its e-commerce platform, Microsoft Commerce Server. Today the company is seeking return on its investment through a variety of strategies designed to boost sales. “One of our big goals is to monetize that investment ...


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