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E-mail marketing: Sweating the details to create success
Sep. 1, 2008 Little changes—more relevant content, focused subject lines and careful attention to images and text—can dramatically boost e-mail campaign performance. Sponsored Supplement: E-mail marketing: Sweating the details to create success Little changes—more relevant content, focused subject lines and careful ...
Exit Strategy
Sep. 1, 2008 An ounce of prevention is worth a pound of cure when fulfillment flounders By Mary Wagner For an e-retailer trying to balance growth demands, marketing and advertising, staffing and the multitude of other balls that web merchants must juggle, sometimes it makes sense to parcel out parts of the business ...
A Single View
Sep. 1, 2008 Blending data from web and store channels can help retailers better understand customers By Bill Siwicki Mountain Equipment Co-op already has what many multi-channel retailers are striving for—a single view of all customer data. Every piece of customer information, whether it comes from the e-commerce ...
Rewards and Relationships
Sep. 1, 2008 The goods that keep top-producing affiliates working for you By Mary Wagner Ravenwood Marketing isn’t an online retailer, but it’s partly responsible for hundreds of thousands of dollars of sales each week for many online merchants. Ravenwood is a so-called superaffiliate, a web site that pushes a ...
Corralling Content
Sep. 1, 2008 Compelling content can drive sales, the trick is managing it well By Katie Deatsch As the Internet has progressed so have consumers’ expectations from e-retailers. Online shoppers accustomed to watching videos on YouTube and seeing Flash sequences in ads all over the web expect the same kind of rich ...
To make a splash in e-commerce, Gander Mountain goes interactive
Sep. 1, 2008 With 115 stores in 23 states, Gander Mountain Co. bills itself as the largest network of stores in the U.S. specializing in hunting, fishing, camping, boating, and outdoor lifestyle products and services. Now, 12 years after it discontinued its direct-to-consumer division, which it sold to rival Cabela ...
Boarding pass in hand, pick up a digital camera or MP3 player from Best Buy
Sep. 1, 2008 Travelers are used to picking up a newspaper, a paperback or a souvenir in airport shops, but now many can purchase a $500 digital camera or a number of consumer electronics items to take on the plane from web-enabled kiosks branded by Best Buy. Best Buy Express, a network of 12 self-service ZoomShop ...
Education and Entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...
Great expectations
Sep. 1, 2008 While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology. By Mark Brohan While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology By Mark Brohan With new web applications ...
Supermarket sweep
Sep. 1, 2008 Where the web powers more than e-commerce By Mary Wagner Picture this: Busy Mom has drained the last bit of the last carton of milk in the house into her bowl of cereal. Before tossing away the empty container, she scans its bar code on a device built into the front of her refrigerator. That device ... Search Suggestions: chat | text message
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