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Search Suggestions: marketing director blue nile | bill siwicki | online marketing budget | greg patterson | fry | jack kiefer babyage | babyage | amazon market share | petsunited | affiliate
We-commerce
May 1, 2008 Retailers creating presences on the big three social networks are making minimal investments in attempts to gain maximum exposure. But what is the ROI? By Bill Siwicki It begins underwater. Above, the sun hits the surface, creating a glow that casts six figures in shadow, shadows that at first appear ... Related Searches: bill siwicki | online marketing budget | greg patterson | fry
Modern Art
Jan. 1, 2008 In web site design, technology and art come together By Mark Brohan When PC Universe Inc. redesigned its web site last year, the company knew that just giving the home page a new treatment wasn’t enough to energize sales or take market share from competitors. It wanted a site with better features and ... Related Searches: mark brohan | site search | gsi | marketing director blue nile
Ethics 101
Jun. 1, 2007 The web means new opportunities in retail—opportunities that require a closer look at values and business practices. By Mary Wagner BabyAge.com CEO Jack Kiefer made the difficult decision last year to settle a lawsuit for $25,000, ending a case alleging BabyAge had infringed on a patent held by EonNet ... Related Searches: jack kiefer babyage | babyage | mary wagner | bateman
Behind the curtain
Jan. 1, 2007 Web technology remixes in new ways that promise to dramatically change the customer experience By Mary Wagner A couple has been searching for a dining room set, a key purchase for their new home. Going to a retailer’s web site, they initiate “co-browsing” of the product page that displays the leading ... Related Searches: microsite | fry
Dayna Bateman leaves Hammacher Schlemmer for Fry
May 22, 2006 Dayna Bateman, former Internet marketing director for Hammacher Schlemmer & Co. Inc., has joined Fry Inc. Bateman now works in Fry’s Chicago office as a senior information architect and reports to Fry user experience group manager John Yesko. She joined Hammacher Schlemmer, No. 243 in the Internet ... Related Searches: marketing director blue nile | bateman | hammacher
Longest Running Cataloger Hammacher Schlemmer uses Scene7 On-Demand To Drive Conversion & Optimize Content Publishing
Mar. 16, 2006 Specialty retailer uses Scene7 for dynamic zoom, sizing and to “self-publish” online catalogs NOVATO, CA — March 15, 2006 -- Scene7®, provider of the leading on-demand rich media platform, today announced that Hammacher Schlemmer, one of the oldest retailers and longest running cataloger in America ...
Hammacher Schlemmer considering feeding customers
Feb. 22, 2006 As the clutter and static of the Internet grows, how can online retailers best reach shoppers? Is there a better way than using paid search, e-mail, affiliate programs and other conventional marketing tools? That’s the big question. And Hammacher Schlemmer & Company Inc. is giving serious thought ...
Faster than catalogs: Web analytics helps Hammacher Schlemmer spot trends
Mar. 31, 2005 Web analytics are helping to add something new at a very old catalog brand: the ability to merchandise and even stock reactively based on emerging trends not necessarily visible through the catalog channel, Dayna Bateman, director of Internet marketing at Hammacher Schlemmer, tells Internet Retailer ... Search Suggestions: marketing director blue nile | bill siwicki | online marketing budget | greg patterson | fry | jack kiefer babyage | babyage | amazon market share | petsunited | affiliate
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