Internet Retailer - Merchandising In An Age Of Virtual Stores


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Education and Entertainment
Sep. 1, 2008 Inexpensive to launch and maintain, blogs can help retailers forge tighter bonds with customers. By Bill Siwick Pet supplies retailer Muttropolis knows animal lovers love viewing and sharing online videos showing the madcap antics of pets. It also knows it needs to foster a tight relationship with ...

Great expectations
Sep. 1, 2008 While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology. By Mark Brohan While it’s still early, merchants have big plans to deploy more social network, mobile web and personalization technology By Mark Brohan With new web applications ...

Investing in e-commerce pays off for Pacific Sunwear of California
Aug. 27, 2008 An ongoing investment in e-commerce is paying dividends for Pacific Sunwear of California Inc. For the quarter ended Aug. 2, web sales rose by 60% to $8 million from $5 million in the second quarter of 2007. In comparison total sales rose by only 0.29% to $312.7 million from $311.8 million ...

American Apparel leads in online display ads among retailers, study says
Aug. 12, 2008 A new study from comScore Inc. based on data from comScore’s Ad Metrix service shows that many of the largest apparel retailers are noticeably absent from top online advertiser rankings. American Apparel LLC was the top online display advertiser in the apparel category, delivering 483 million ads in ...
Related Searches: top apparel | american apparel

“Tweens” use online search when researching products
Aug. 8, 2008 Online search plays a major role for shoppers ages 10-to-14-year-olds, who frequently turn to the Internet to learn more about a product after seeing ads in other channels, according to a new study from DoubleClick Performics, an online ad network owned by Google Inc. Of the so-called tweens surveyed ...

White Horse Gears Up Mountain Hardwear to Gain Market Share with Online Instant Win Contest
Aug. 5, 2008 White Horse online promotion for Mountain Hardwear, Pack A Day Giveaway, facilitates consumer engagement with an instant-win contest to promote Mountain Hardwear’s new line of urban backpacks and build brand awareness. Portland, Ore. August 4, 2008—White Horse, a full-service digital agency specializing ...

Mobile content buyers can phone it in to Facebook friends
Aug. 5, 2008 Most wireless telecommunications carriers offer m-commerce stores through their portals, enabling mobile phone users to shop and purchase digital content like ringtones, wallpapers and videos. A challenge for carriers is getting users to the portals—the portals typically are featured prominently in ...

BIG...and getting bigger
Aug. 1, 2008 That sums up both e-retailing and the world’s largest e-retailing show, the Internet Retailer Conference & Exhibition. This year’s event was 24% larger than last year’s, and discussion at the show focused on the key to online sales growth: delighting the increasingly sophisticated online shopper ...
Related Searches: ebay market share | amazon market share 2007 | irce 2009 | amazon market share

Selling Widgets
Aug. 1, 2008 Little widgets are sprouting tiny shops and mini-affiliates across the web By Bill Siwicki Personalized apparel and gifts e-retailer Zazzle.com Inc. is encouraging some customers to take their custom goods and sell them somewhere else. No, Zazzle.com hasn’t lost its marbles. It’s found a widget, a ...
Related Searches: zazzle revenue | widget

Online retailers get a break from ruling in eBay-Tiffany lawsuit
Aug. 1, 2008 A federal judge ruled last month that primary responsibility for monitoring trademark violations rests with trademark holders like luxury jewelry manufacturer Tiffany & Co., and not with online marketplaces like eBay that host sales of items said to be from Tiffany. “Online retailers should feel ...


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