Internet Retailer - Merchandising In An Age Of Virtual Stores


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Raising the Stakes
May 1, 2008 E-retailers must invest a lot more to keep customer loyalty by Don Davis Each year for the past decade a steady stream of consumers has flowed into the ranks of online shoppers, providing a natural lift for e-commerce. But that stream is slowing noticeably as the pool of consumers who have not shopped ...
Related Searches: number of households with broadband | don davis | profit margin apparel | comparison shopping engine ranking

Former firstStreet marketing director launches e-commerce firm
Mar. 31, 2008 Daniel Yonts, former Internet marketing director at firstStreet, which sells products for older consumers online and by catalog, has launched PayingAttention.net to provide a turn-key e-commerce platform for new e-retailers. “One of the things lacking in the online retailing industry is an overall ...

A new marketing director paves the way at firstStreet
Mar. 10, 2008 FirstStreet, a retailer selling products aimed at baby boomers, has hired Hunter Mefford as its director of Internet marketing. Mefford will oversee all online marketing efforts including search engine marketing, direct marketing and affiliate management. Previously, Mefford worked at Firedog, an electronics ...

Ad Money
Feb. 1, 2008 Measuring the impact of online marketing in traditional and new venues By Paul Demery At firstStreetOnline.com, where a retailing strategy based on innovative consumer products goes hand in hand with innovative marketing, director of Internet marketing Daniel Yonts takes nothing for granted when exploring ...
Related Searches: hot 100 best retail websites | hot 100 | paul demery

firstStreetOnline channels new media to build natural search and sales
Dec. 27, 2007 FirstStreetOnline, which caters to the baby boomer market with innovative products, has launched firstStreetReports.com as a video-enhanced informational site that draws traffic to its main e-commerce site. The video site is just one way the retailer is using new media to build traffic, Daniel Yonts ...

Online holiday sales: “So far, so good”
Nov. 27, 2007 It’s way too soon to pop the champagne corks, but early indications are that the online holiday shopping season is off to a strong start. Analysts note, however, that retailers, online and off, pushed promotions aggressively over the past few days, raising questions whether the strong sales can be ...
Related Searches: moosejaw | ebags | channeladvisor | black friday

Retailers strive for smooth sledding during holiday season
Oct. 1, 2007 As retailers prepare for the make-or-break fourth quarter, Daniel Yonts, director of Internet marketing at high-tech and home furnishings retailer firstStreet, has already taken steps to ensure a holiday shopping season that will run more smoothly than last year’s. Although firstStreet didn’t suffer ...

Part of the team
Aug. 1, 2007 The leading application and services providers who help the Top 500 Internet retailers achieve their success By Bill Briggs There`s a maxim among sales organizations that goes something like this: Nothing happens until something is sold. In the e-commerce world, nothing happens until technology is ...
Related Searches: quixtar top 500 guide | freshdirect | staples | ann taylor

FirstStreet opens doors to older consumers
Jun. 1, 2007 Housewares and gifts e-retailer firstStreet is tag-teaming with marketing partners to pin down its target audience of Baby Boomers and older adults. Advertising on blogs and linking with Retirement Living’s web site RL.tv are two recent examples of how the e-retailer is wrestling with new marketing ...

FirstStreet spreads its brand and products through marketing partners
Apr. 26, 2007 To expand the reach of its brand and product selection to its targeted audience of Baby Boomers and older adults, housewares and gifts e-retailer FirstStreet is creating a branding buzz in blogs and finding selling partners like RL.tv, the new web site of Retirement Living, director of Internet marketing ...


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