Internet Retailer - Merchandising In An Age Of Virtual Stores


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What Best Buy has learned from its Spanish-language e-commerce site
Jun. 3, 2008 Best Buy Co. launched a Spanish-language version of its web site in September. While emphasizing its too early to draw firm conclusions, the consumer electronics retailer has noted some differences in how consumers use the Spanish site compared with the primary English-language site. “Customers are ...
Related Searches: motionpoint | bestbuy

¿Se Habla Español?
Jun. 1, 2008 Language remains a barrier to reaching online Hispanic shoppers By Don Davis Hispanics represent the fastest-growing group in the U.S. population and among Internet users, and about half of online Hispanics prefer Spanish-language web sites. Yet most major online retailers neither provide web content ...

Raising the Stakes
May 1, 2008 E-retailers must invest a lot more to keep customer loyalty by Don Davis Each year for the past decade a steady stream of consumers has flowed into the ranks of online shoppers, providing a natural lift for e-commerce. But that stream is slowing noticeably as the pool of consumers who have not shopped ...
Related Searches: firststreet | gsi | don davis | catalog

Hispanic e-mail users more receptive to personalized offers, study says
Apr. 24, 2008 Hispanics are the largest U.S. minority population, with their online retail spending projected to reach $21.6 billion by 2011, according to JupiterResearch. The right personalization and segmentation will aid e-mail marketers looking to reach this group - among other attributes distinguishing distinguish ...

Online recommendations provider Loomia gets $5 million in funding
Apr. 14, 2008 Loomia Inc., a provider of online personalization and recommendations technology, has received $5 million in funding from venture capital firm Asset Management Company and investors Peacock Equity and Telefonica Capital. Loomia says it will use the capital to build out its recommendations platform ...

Go west, e-retailer, to find women shopping online
Jan. 2, 2008 Who knew Pocatello was a hotbed for women shopping online? In fact, the Idaho Falls-Pocatello metropolitan area ranks second among the 209 largest metropolitan areas in the U.S. in an index created by market research firm Experian Research Services that measures the likelihood of women in each area ...

Food/Drug These retailers know how to sort things out
Dec. 1, 2007 Food/Drug These retailers know how to sort things out Food/Drug CarolsDaughter.com Drugstore.com FoodNetworkStore.com HarryandDavid.com KLWines.com LakeChamplainChocolates.com Lancome-USA.com MyMMs.com Romanicos.com Wine.com Where to begin when walking into a giant grocery store or drugstore? There ...
Related Searches: vitamin | lancome | fragrance | endeca

Best Buy launches Spanish-language site as part of multi-channel strategy
Nov. 21, 2007 Shoppers on the new BestBuy.com/espanol can view Spanish-language content on more than 12,000 products, gift cards and service plans. Best Buy Co. Inc. is supporting the site with bilingual signs in more than 220 stores, Spanish-language advertising materials and Spanish-speaking customer service reps ...
Related Searches: bestbuy

Holiday shopping is off to a slow start, suggests ShopLocal Index
Nov. 13, 2007 Consumers may be waiting for the promotions they’ve come to expect before opening their wallets to buy holiday gifts, suggests the latest ShopLocal Index. The index, which measures consumer traffic to in-store promotions offered on 50 retail web sites, was up 16% in October over the prior year—23% ...

Hispanic online presence grows, but not as fast as overall population
Nov. 6, 2007 Internet users of Hispanic background make up 10% of Internet users today—18.8 million users—and will account for 11.6% in 2011—24.4 million, says a new report from researchers eMarketer Inc. However, in relation to their overall presence in the U.S. population, Hispanics are under-represented on the ...


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