Internet Retailer - Merchandising In An Age Of Virtual Stores


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E-retailer pcRUSH.com launches mobile commerce site
July 11, 2008 Electronics retailer pcRUSH.com has joined the growing number of merchants with an m-commerce site. The web-only retailer has used the popular “m” URL naming convention to launch its site, m.pcRUSH.com. “We have consistently sought out emerging technologies to provide customers with a superior Internet ...
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OnMobile launches Ad RingBack Tones, revolutionary platform for advertising industry to monetize huge mobile subscriber base
July 10, 2008 * Rich and interactive, audio ads, a first in Mobile Marketing * Ads personalized based on caller with one-click response capability to ad Mumbai, 7th July 2008: OnMobile, India’s largest telecom VAS Company announces the deployment of an innovative Mobile Marketing offering, Ad Ring Back Tones (AD ...

Shop.com and MerchantAdvantage Deliver Online Retailers Innovative Comparison Shopping Solution to Maximize Sales
July 2, 2008 Shop.com Partners with MerchantAdvantage to Streamline and Push Product Data to Maximize Shop.com Marketplace and Cost-Per-Click Platform MIAMI FL, June 18, 2008, 03:00 AM EST -- MerchantAdvantage, a leader in Web-based data feed management and analytic tools, today announced a preferred, strategic ...
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If more mobile phone users get smart, use of the mobile web will increase
Jun. 23, 2008 Mobile phones are everywhere: 73% of U.S. adults carry one, according to Forrester Research Inc. And a growing number of these consumers, around 15%, use their devices to access the mobile web. To be successful, mobile web sites must conform not just to the devices but to the desires of the devices ...
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Telecom carriers’ wireless data push will help m-commerce, expert says
Jun. 20, 2008 As more consumers purchase mobile phones, it’s becoming harder for wireless telecommunications carriers’ to grow their revenue by adding subscribers. This is good news for mobile commerce, as it is forcing carriers to promote wireless data plans on top of existing voice plans in order to increase revenue ...

Mobile technology can weave channels together to the benefit of customers
Jun. 17, 2008 Why did Moosejaw Mountaineering jump headfirst into m-commerce? Because the customer is always right. “Our customers are mobile and they expect us to be there. They’re very comfortable with mobile technology, they use their phones all the time, they routinely text each other, and they’re browsing the ...
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M-commerce has achieved critical mass, Nielsen Mobile expert says
Jun. 16, 2008 Mobile commerce is today—it’s happening, and millions of consumers are along for the ride. Nielsen Mobile, part of research giant The Nielsen Company, reports 9.16 million U.S. mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay for goods and services, through avenues ...

Tiny text messages can pack a wallop
Jun. 13, 2008 Are marketing and transactional text messages right for e-retailers? They’re being used by a handful of merchants and garnering success as consumers are growing increasingly fond of the tiny communications vehicles, akin to miniature e-mails that can pack a wallop when used right. Bryan Biniak, managing ...

Moosejaw engages customers in the mobile channel
Jun. 5, 2008 At IRCE 2008 next week, attendees will learn how Moosejaw Mountaineering dove headfirst into m-commerce to beat other retailers to the punch. “We wanted to be the first out there because the longer we can do it, the better we can do it,” says Gary Wohlfeill, executive vice president of marketing at ...
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M-commerce makes the most of impulsive online shoppers
Jun. 5, 2008 Creating a presence on the mobile web does not take much on the part of a retailer, m-commerce expert Bryan Biniak will tell attendees at IRCE 2008 in Chicago next week. “You’re establishing a new sales channel, and the cost is not significant; once created, you can reach millions of people who rarely ...
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