Internet Retailer - Merchandising In An Age Of Virtual Stores


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SEM, site search and e-mail key technologies for retailers, survey finds
Oct. 6, 2008 89% of retailers that employ search engine marketing, 85% that feature site search and 82% that use e-mail marketing say the technologies and tactics are “important” or “very important” to their retail business, a new survey says. When it comes to newer technologies and tactics, 40% that ...

Tickets.com Partners with Thumbplay, Inc. to Offer Mobile Content
Oct. 3, 2008 Tickets.com to Enhance its Consumer-Facing Website by Offering Mobile Entertainment Downloads through Thumbplay COSTA MESA, CA – September 29, 2008 – Tickets.com, a leading global provider of integrated ticketing solutions, has teamed with Thumbplay – the #1 mobile entertainment provider in North America ...

Social Shopping Gets Fun: Ask "What would you buy?" on Facebook Platform
Oct. 3, 2008 WESTLAKE VILLAGE, Calif 10/1/2008.--Leading comparison shopping engine Smarter.com, a ValueClick, Inc.property, this week launched "What would you buy?," a social shopping application built on Facebook(R) platform. Facebook users can add the application at: http://www.facebook.com/apps/application ...

Jones parades JNY.com down the e-commerce runway
Oct. 3, 2008 A year after hiring a veteran web retailing executive, Jones Apparel Group Inc. is expanding its e-commerce program. Jones, which owns and operates NineWest.com, EasySpirit.com and Bandolino.com and is No. 310 in the Internet Retailer Top 500 Guide, this week launched JNY.com. As the online arm of ...

Akamai Accelerates Metacafe Site, Leading to Significant Impact on Page Views and Video Consumption
Oct. 2, 2008 Accelerating the global entertainment site`s dynamic content helps deliver an exceptional short-form video experience that keeps viewers coming back CAMBRIDGE, MA - September 23, 2008 - Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise ...

LookBird Inc. Partners With Vuclip to Power LookLister.com’s Mobile Video Solution
Oct. 2, 2008 EMERYVILLE, Calif., October 1, 2008 --LookBird Inc. officially announced today their partnership with VuclipTM for LookLister.com’s mobile video application. LookLister.com is LookBird’s private video hosting and storage service designed to give users the ability to brand their videos with custom frames ...

Wet Seal makes a splash with online videos to engage shoppers
Oct. 2, 2008 By getting shoppers to participate in an online video contest on YouTube, The Wet Seal Inc. has helped to attract a growing base of shoppers who create personalized virtual outfits on WetSeal.com and drive up conversion rates, says Dayna Bateman, senior strategic analyst at Fry Inc., which works with ...

Spending on online video marketing to top $2 billion by 2012, study says
Oct. 2, 2008 Retailers will increase their spending on online video marketing campaigns at a compound annual growth rate of 73% over the next several years, Forrester Research Inc. says. Spending by retailers on online video marketing will reach $338 million this year, up from $158 million in 2007, then continue ...

YouTube dominates as consumers view more than 11 billion July online videos
Oct. 2, 2008 The power of online video as a way of engaging consumers continues to grow, as U.S. consumers watched more than 11.4 billion videos on the web in July, up from 9.08 billion in July 2007, comScore Inc. reports. Google Inc., meanwhile, has increased its dominance in serving up online videos. Web sites ...

Shopping, video combine in new Shopflick online marketplace
Oct. 2, 2008 Online video shopping marketplace Shopflick.com has opened with more than 160 stores ranging from boutiques to dedicated shops for emerging designers. For each one, Shopflick shows videos featuring interviews with designers and store owners in which they display and discuss their products and what ...


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